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Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

8.0 /10
Category
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

  • Role: Vendor Management
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2024

great product and simple to navigate

Likeliness to Recommend

9 /10

Pros

  • Trustworthy
  • Efficient Service
  • Respectful
  • Client Friendly Policies

Amal J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2024

Very powerful marketing solution

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.

What is your favorite aspect of this product?

My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities

What do you dislike most about this product?

One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.

What recommendations would you give to someone considering this product?

Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.

Pros

  • Enables Productivity
  • Unique Features
  • Inspires Innovation
  • Fair

Cons

  • Less Effective Service
  • Less Caring
  • Less Friendly Negotiation

Manuela Z.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Good product

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Segmentation and personalization 360 degree customer view Unified customer profile

What is your favorite aspect of this product?

Unified customer view Scalability Real time updates

What do you dislike most about this product?

Complex implementation Cost Dependency on Microsoft ecosystems

What recommendations would you give to someone considering this product?

Invest in training Collaborate with IT teams Explore integrations

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service