What is Dynamics 365 Customer Insights?
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Dynamics 365 Customer Insights?
Pros
- Respectful
- Security Protects
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Operations Management
Marketing Workflow Management
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Community Marketing Management
Multi Channel Integration
Social Media Marketing Management
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Dynamics 365 Customer Insights Reviews
- Role: Vendor Management
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
great product and simple to navigate
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Respectful
- Client Friendly Policies
Amal J.
- Role: Information Technology
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jul 2024
Very powerful marketing solution
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.
What is your favorite aspect of this product?
My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities
What do you dislike most about this product?
One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.
What recommendations would you give to someone considering this product?
Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Fair
Cons
- Less Effective Service
- Less Caring
- Less Friendly Negotiation
Manuela Z.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2023
Good product
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
Segmentation and personalization 360 degree customer view Unified customer profile
What is your favorite aspect of this product?
Unified customer view Scalability Real time updates
What do you dislike most about this product?
Complex implementation Cost Dependency on Microsoft ecosystems
What recommendations would you give to someone considering this product?
Invest in training Collaborate with IT teams Explore integrations
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service