What is Dynamics 365 Customer Insights?
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Dynamics 365 Customer Insights?
Pros
- Respectful
- Security Protects
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Feature Ratings
Advanced Campaign Management
Marketing Operations Management
Marketing Workflow Management
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Community Marketing Management
Multi Channel Integration
Social Media Marketing Management
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Dynamics 365 Customer Insights Reviews
Helen B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2020
Management tool for professional marketing
Likeliness to Recommend
What differentiates Dynamics 365 Customer Insights from other similar products?
Microsoft for Marketing has very exclusive tools for its own channels, which can be integrated to all its other Microsoft products, very appropriate for small and medium enterprises, compared to Salesforce which has more benefits, is larger and has greater capacity with cloud implementation, and other integrations.
What is your favorite aspect of this product?
It is easy to use, I like your work board, is organized by marketing campaign, with established schedules and organization of business meetings, events, surveys, activities, creation of Lead, LinkedIn and email campaigns, for my company has been very useful.
What do you dislike most about this product?
The fact that it cannot be managed as a CRM, direct relationship with the client is indispensable for my work since it is important for the marketing area, it lacks some tools that would make it improve the aspect of the promotion.
What recommendations would you give to someone considering this product?
It is recommended for small and medium enterprises, is a platform quite versatile and easy to use, very good learning bridge adaptable to all Windows operating systems, and with a dashboard easy to understand and manage, managing marketing campaigns is highly evolving with Microsoft for Marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing