
What is Contentful?
Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 92%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Contentful?
Pros
- Efficient Service
- Effective Service
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Storage
Content Optimization
Content Analytics
Content Creation
Content Curation / Library Controls
Editorial Calendar
Multi-Channel Distribution
Personalization/Audience Targeting
DAM (Digital asset management) Integration
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
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Contentful Reviews

Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Exploring the Power and Versatility of Contentful.
Likeliness to Recommend
What differentiates Contentful from other similar products?
.Contentful's headless architecture sets it apart from traditional CMS platforms. The decoupling of content management and presentation provides unparalleled flexibility and adaptability for diverse digital experiences.
What is your favorite aspect of this product?
Contentful's headless architecture empowers users with unparalleled flexibility to deliver content across a multitude of channels. Whether it's a website, mobile app, or IoT device, Contentful adapts seamlessly that is making it highly scalable for diverse digital experiences
What do you dislike most about this product?
Contentful's robust feature set may pose a learning curve for users new to the platform. While it empowers experienced developers, beginners may require some time to familiarize themselves with the platform's capabilities.
What recommendations would you give to someone considering this product?
Contentful emerges as a powerful solution for organizations seeking a versatile and developer-friendly content management system.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Justin B.
- Role: Finance
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2023
A modern CMS, full of potential.
Likeliness to Recommend
What differentiates Contentful from other similar products?
Contentful is one of the top Headless CMS in the marketplace. It has a very intuitive user interface, is very versatile, and is highly scalable. If I want to decouple content development and delivery, Contentful is a wonderful technology to use. The most notable advantage of Contentful is that it offers a robust API, SDK, and extensive ecosystem interaction. The platform’s extensive documentation and developer resources make it simple to incorporate Contentful into existing workflows or create new solutions.
What is your favorite aspect of this product?
Since I cannot program, I like being able to use Contentful’s pre-built templates to generate material quickly and effectively. I frequently use Contentful to post blogs, product updates, webinar registration sites, documents, and other things without needing additional assistance from the already quite busy web team that serves the marketing org. Since the Contently platform is so simple to use, anyone can quickly learn how to utilize the CMS.
What do you dislike most about this product?
Because it is such a different approach for many employees who are used to traditional CMS systems, there should be more templates accessible for teams to use.
What recommendations would you give to someone considering this product?
Modeling of completely open content. Contentful allows us to construct our content models and gives a user interface for our non-technical colleagues to build complete pages on our website without requiring any engineering engagement. The extremely flexible validation options assist us in ensuring that Contentful’s data is constantly up to date. Contentful’s APIs are fantastic; they are fast and allow me to do anything that I can do in the UI, from fetching data to modifying content models and even changing the UI’s visual settings.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Leverages Incumbent Status

Simon G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2023
One of the most versatile and easy tools
Likeliness to Recommend
What differentiates Contentful from other similar products?
One of the most versatile and easy-to-use tools for creating and managing the mass of our content on the web has indisputably been Contentful, as this program brings together the best and most effective tools that boost my skills to manage successfully. and in a simple way the flow of our content in the different and main pages or platforms on the web, the advanced technology of this program was based on the web to expand the resources of its users such as editing in real time and other functions with the objective to be more personalized in each of the projects where the functions of this program are put to the test.
What is your favorite aspect of this product?
One of the aspects that stands out the most about this program is the ease with which you can constantly create the company's content and simultaneously publish it without any obstacles in the multiple company channels where you generate contact and interactions with each of your clients. , Contentful personalizes each of its projects as much as possible in order to ensure more and more sales and electrical commerce for the company. I have a lot to thank this program for the flow of customers and for the ability it has for freedom to adapt the structure in an agile way via back-end.
What do you dislike most about this product?
I have found the problem with this program in its price, since it is one of the most expensive solutions on the market, there may be other programs with almost the same functions as this program for a more affordable price, the truth is that the rate of this program is very high for medium companies that want to have this program in each of the systems of their department, the price can be a great limitation.
What recommendations would you give to someone considering this product?
Contentful is a program that I recommend without a doubt, since this is by far one of the best programs that can be applied to your work for the benefit of your company on the web, this program will be the main person in charge of creating, publishing and managing the a large amount of content from your company to attract much more customers and increase the numbers of my e-commerce businesses in each of the channels on the company's website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing