This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)
Contentful Logo Award Winner Product Badge
Contentful Logo Award Winner Product Badge
Contentful

Contentful

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Contentful
8.4 /10

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Contentful won the following awards in the Content Marketing category

Filter By

Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

96 Plan to Renew

90 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
92%
Negotiation and Contract:
94%
Conflict Resolution:
95%
Strategy & Innovation:
92%
Service Experience:
97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
0% Negative
5% Neutral
95% Positive

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful

Feature Ratings

Average 87

Content Storage

88

Content Optimization

87

Content Analytics

87

Content Creation

87

Content Curation / Library Controls

87

Editorial Calendar

86

Multi-Channel Distribution

84

Personalization/Audience Targeting

82

DAM (Digital asset management) Integration

82

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Business Value Created

87

Ease of Implementation

86

Product Strategy and Rate of Improvement

85

Quality of Features

85

Vendor Support

85

Usability and Intuitiveness

84

Ease of Customization

84

Availability and Quality of Training

84

Breadth of Features

84

Ease of IT Administration

83

Contentful Reviews

Alyson B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Exploring the Power and Versatility of Contentful.

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

.Contentful's headless architecture sets it apart from traditional CMS platforms. The decoupling of content management and presentation provides unparalleled flexibility and adaptability for diverse digital experiences.

What is your favorite aspect of this product?

Contentful's headless architecture empowers users with unparalleled flexibility to deliver content across a multitude of channels. Whether it's a website, mobile app, or IoT device, Contentful adapts seamlessly that is making it highly scalable for diverse digital experiences

What do you dislike most about this product?

Contentful's robust feature set may pose a learning curve for users new to the platform. While it empowers experienced developers, beginners may require some time to familiarize themselves with the platform's capabilities.

What recommendations would you give to someone considering this product?

Contentful emerges as a powerful solution for organizations seeking a versatile and developer-friendly content management system.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Justin B.

  • Role: Finance
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

A modern CMS, full of potential.

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

Contentful is one of the top Headless CMS in the marketplace. It has a very intuitive user interface, is very versatile, and is highly scalable. If I want to decouple content development and delivery, Contentful is a wonderful technology to use. The most notable advantage of Contentful is that it offers a robust API, SDK, and extensive ecosystem interaction. The platform’s extensive documentation and developer resources make it simple to incorporate Contentful into existing workflows or create new solutions.

What is your favorite aspect of this product?

Since I cannot program, I like being able to use Contentful’s pre-built templates to generate material quickly and effectively. I frequently use Contentful to post blogs, product updates, webinar registration sites, documents, and other things without needing additional assistance from the already quite busy web team that serves the marketing org. Since the Contently platform is so simple to use, anyone can quickly learn how to utilize the CMS.

What do you dislike most about this product?

Because it is such a different approach for many employees who are used to traditional CMS systems, there should be more templates accessible for teams to use.

What recommendations would you give to someone considering this product?

Modeling of completely open content. Contentful allows us to construct our content models and gives a user interface for our non-technical colleagues to build complete pages on our website without requiring any engineering engagement. The extremely flexible validation options assist us in ensuring that Contentful’s data is constantly up to date. Contentful’s APIs are fantastic; they are fast and allow me to do anything that I can do in the UI, from fetching data to modifying content models and even changing the UI’s visual settings.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Leverages Incumbent Status

Simon G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

One of the most versatile and easy tools

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

One of the most versatile and easy-to-use tools for creating and managing the mass of our content on the web has indisputably been Contentful, as this program brings together the best and most effective tools that boost my skills to manage successfully. and in a simple way the flow of our content in the different and main pages or platforms on the web, the advanced technology of this program was based on the web to expand the resources of its users such as editing in real time and other functions with the objective to be more personalized in each of the projects where the functions of this program are put to the test.

What is your favorite aspect of this product?

One of the aspects that stands out the most about this program is the ease with which you can constantly create the company's content and simultaneously publish it without any obstacles in the multiple company channels where you generate contact and interactions with each of your clients. , Contentful personalizes each of its projects as much as possible in order to ensure more and more sales and electrical commerce for the company. I have a lot to thank this program for the flow of customers and for the ability it has for freedom to adapt the structure in an agile way via back-end.

What do you dislike most about this product?

I have found the problem with this program in its price, since it is one of the most expensive solutions on the market, there may be other programs with almost the same functions as this program for a more affordable price, the truth is that the rate of this program is very high for medium companies that want to have this program in each of the systems of their department, the price can be a great limitation.

What recommendations would you give to someone considering this product?

Contentful is a program that I recommend without a doubt, since this is by far one of the best programs that can be applied to your work for the benefit of your company on the web, this program will be the main person in charge of creating, publishing and managing the a large amount of content from your company to attract much more customers and increase the numbers of my e-commerce businesses in each of the channels on the company's website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Contentful Comparisons