This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Content Marketing Tools

Content Marketing

What is Content Marketing Tools?

Content Marketing platforms provide the ability to create, curate and deploy collateral and content to the right customer at the right time and in the right channel (i.e. web, mobile, social, customer portals).

Common Features

  • Content Storage
  • Content Curation / Library Controls
  • Content Analytics
  • Content Optimization
  • Content Creation
  • Multi-Channel Distribution
  • Advanced Video Management
  • Advanced Audio Management
  • DAM (Digital asset management) Integration
  • Web Experience Management Integration
  • Personalization/Audience Targeting
  • Editorial Workflow
  • Editorial Calendar
  • Content Campaign Management

Top Content Marketing Tools

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 14
Next Award: Apr 2025

Top Content Marketing Tools 2024

Filter by
Composite Score
8.9 /10
CX Score
9.1 /10

WordPress is web publishing software you can use to create a beautiful website or blog. WordPress is more than a publishing platform. It’s a powerful and empowering technology built by a global community of passionate contributors, united by the spirit of freedom to create and share without barriers.

Scorecard
Scorecard

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Trustworthy
Badge Winner
Badge Winner
Contentful

Contentful

Composite Score
8.8 /10
CX Score
9.1 /10

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful
Badge Winner
Badge Winner
Composite Score
8.3 /10
CX Score
8.7 /10

Decap is an Open source content management for your Git workflow. You can add Decap CMS to any static site generator, meta-framework, or other tool that stores content in Git.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Altruistic
Badge Winner
Badge Winner
Butter CMS

Butter CMS

Composite Score
8.3 /10
CX Score
8.6 /10

ButterCMS is a headless content management system and blog engine that integrates easily into any new or existing web project in minutes. With ButterCMS, developers can build websites with their preferred scripting language, while marketers can easily manage website content through a straightforward user interface. With its seamless integration capabilities, ButterCMS makes it easy for teams to collaborate and create impressive websites quickly and easily.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Badge Winner
Composite Score
8.3 /10
CX Score
8.7 /10

CoSchedule Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. It serves as a single source of truth for your marketing team. CoSchedule Marketing Suite features a series of unique workspaces, so you can organize your projects and campaigns in a way that works best for you (and your team).

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Badge Winner
Composite Score
8.2 /10
CX Score
8.4 /10

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets. Adobe Experience Manager Sites lets you create, manage, optimize, and deliver digital experiences across channels. And you can ensure that your content across web, mobile, and apps is built efficiently and delivered quickly.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Reliable
  • Caring
  • Respectful
Storyblok

Storyblok

Composite Score
8.2 /10
CX Score
8.3 /10

Storyblok helps content editors focus on the job. Create, manage and publish your content everywhere, from corporate websites, e-commerce sites, mobile apps and more. Storyblok helps you to take control of your content. Keep everyone on the same page, make an edit and publish.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Altruistic
Badge Winner
Composite Score
8.0 /10
CX Score
8.1 /10

Contently is an enterprise content marketing platform that eliminates organizational silos, scales efficiently, and creates smarter, results-driving content every step of the way. Its cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

Scorecard
Scorecard

Pros

  • Respectful
  • Altruistic
  • Acts with Integrity
  • Client's Interest First
Badge Winner
Strapi

Strapi

Composite Score
7.9 /10
CX Score
8.2 /10

Strapi is an open-source, Node.js based, headless CMS that saves developers a lot of development time while giving them the freedom to use their favorite tools and frameworks. Strapi also enables content editors to streamline content delivery (text, images, video, etc) across any devices. It is 100% JavaScript, fully customizable and developer-first. Strapi gives developers an API (either Rest or GraphQL) to power anything from websites to mobile apps through an admin interface.

Scorecard
Scorecard

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy
Badge Winner
Brandwatch, Inc.

Brandwatch

Composite Score
7.9 /10
CX Score
8.1 /10

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Acts with Integrity
  • Enables Productivity