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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details


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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative
5% Neutral
88% Positive

Pros

  • Security Protects
  • Reliable
  • Trustworthy
  • Respectful

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Segmentation

83

Email Templates

83

Contact Database

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Quality of Features

84

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

80

Breadth of Features

79

Constant Contact Reviews

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Makes emailing and social media posting easier

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact's website building tools are excellent and I enjoy that they offer email marketing capabilities as well. In my experience with many digital marketing tools, Constant Contact is by far the best. There is no better deal than this.

What is your favorite aspect of this product?

I really enjoy being able to categorize my communities and groups based on email type. With Constant Contact, you can plan ahead and easily use it for any event or holiday of the year.

What do you dislike most about this product?

It is necessary to expand our automation offering. As for automated alternatives, it is simply insufficient. It would be great if we could assign labels to emails based on their behavior. Instead, you can add tags every time a subscriber signs up for a list.

What recommendations would you give to someone considering this product?

Using Constant Contact to plan our campaigns in advance has been a huge help. I can certainly monitor the number of people who have opened our emails and the speed at which our content circulates between them.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Douglas C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Great email marketing tool for any business

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Creating and distributing email marketing campaigns is a breeze with Constant Contact. Both the platform and the support of the team have always been there for me when I needed them. You can activate targeting and develop contacts with various settings.

What is your favorite aspect of this product?

I love how much time it saves me and how much more professional it looks compared to regular email. During business hours, it's great that someone can respond to my chat request fairly quickly. Acquiring new clients is very simple.

What do you dislike most about this product?

If Constant Contact were to increase the frequency of their email newsletters, I would really like them to include helpful tips on how to create efficient email templates and what to write in them.

What recommendations would you give to someone considering this product?

I particularly love the drag and drop feature. Instead of starting with a blank canvas, Constant Contact provides a collection of pre-designed email templates. I really like this feature. Those who like to customize their email designs can also find blank templates to work with. Constant Contact has top-notch customer service. They go out of their way to be helpful and friendly. We keep our clients informed about industry news using Constant Contact at least once or twice a month.

Pros

  • Reliable
  • Efficient Service
  • Acts with Integrity
  • Transparent

Rancy B.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Great Features

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Ease of Use: Constant Contact has been praised for its user-friendly interface, making it accessible to users with varying levels of technical expertise. The platform offers drag-and-drop features, making it easy to create and customize email campaigns without advanced coding skills. Template Selection: Constant Contact provides a wide variety of professionally designed templates that users can easily customize to match their brand. These templates cover various industries and types of email campaigns.

What is your favorite aspect of this product?

Ease of Use Template Selection

What do you dislike most about this product?

Pricing Structure: Some users find that Constant Contact's pricing can be relatively higher compared to other email marketing platforms, especially for businesses with large subscriber lists. Limited Marketing Automation: While Constant Contact offers basic marketing automation features, it might not be as robust or advanced as some dedicated marketing automation platforms. Businesses with complex automation needs may find the capabilities somewhat limited.

What recommendations would you give to someone considering this product?

Review Pricing Structure: Understand Constant Contact's pricing structure and how it aligns with your budget. Consider factors such as the number of subscribers, the features included in each plan, and any additional costs. Compare pricing with other email marketing platforms to ensure it fits your financial constraints.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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