Constant Contact

What differentiates Constant Contact from other similar products?

Its convenient templates and customization options make Constant Contact standout. The best attribute is its ability to segment audiences by detailed customer data, i.e., preference and purchasing patterns. Users can use the email builder, and reporting tools are optimal in providing clear insight into campaign performance.

What is your favorite aspect of this product?

One of the best features of Constant Contact is how approachable it feels to someone with no technical background. It’s easy to create visually attractive and effective email campaigns with the platform. I also adore the ability to automate communication emails to make sure no customer is left behind.

What do you dislike most about this product?

A drawback is that there are few depths of advanced A/B testing options. It provides the basics but would have more advanced A/B testing features, such as multivariate testing, which would get you deeper insight and better optimization.

What recommendations would you give to someone considering this product?

Overall, using Constant Contact has been a good experience too. The one I remember involved targeting an email to a particular customer subset based on what they had purchased. We could easily build a campaign that felt personal and engaging in a few clicks. It was a huge success, with a 50% conversion rate boost. With Constant Contact it’s easy to turn your ideas into powerful campaigns.

What differentiates Constant Contact from other similar products?

This platform is the preferred one within my company because of the ease with which I can massively manage emails for subscribers, run campaigns and apply strategies that work to have more visibility on social networks. So in general it makes it easier for me to spread information to different contacts already defined depending on the potential clients we are looking for. The best of all is that it does not require tedious installations, everything is based on the web, just a few clicks are enough to manage all email communication.

What is your favorite aspect of this product?

The variety of functions offered by this platform makes me want to continue using it as an email marketing tool. I like the way in which you can manage contacts and schedule emails depending on the clients already defined. It also has tools that allow you to have a greater number of followers on social networks thanks to the campaigns that can be done on this platform. The configuration of this platform is completely simple, it does not require previous knowledge other than common sense since the interface is very intuitive for people who create campaigns and do email marketing.

What do you dislike most about this product?

I find the creation of templates a bit limited, even more so when the templates that Constant Contact has are scarce. It is essential for me to have a large number of options available when creating templates since we generally handle different email formats which are not always based on the same template base. I find customer service to be very deficient in problem solving, it is essential to improve response times and provide better solutions since it is frustrating to have to rely on external sources to be able to fix a problem that this platform should already do for the simple fact of paying a subscription.

What recommendations would you give to someone considering this product?

Try out the tools it offers first to understand the integrations you want to achieve with the platforms you already use, since email automation combined with campaigns is a must. But in my opinion, this platform is very useful, even more so when it comes to the reports it generates to fine-tune marketing campaigns and make them more effective over time.

What differentiates Constant Contact from other similar products?

Constant Contact can create a website, register for event, send out mass marketing emails...there is so many things one can do with Constant Contact. Not many other marketing tools can say that.

What is your favorite aspect of this product?

I love how east Constant Contact is to use. You can create an email anyway you want, and it looks great on a PC or mobile.

What do you dislike most about this product?

Customer service isn't too easy to work with. They do provide many articles to help answer questions, but sometimes that isn't enough and it's difficult to get someone who can assist.

What recommendations would you give to someone considering this product?

Get it-it's an all for one tool for marketing, through a website, emails, registration, etc...For many companies this one tool would be all you need.