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Constant Contact, Inc.

Constant Contact

Composite Score

8.1 /10

CX Score

8.1 /10

35 Reviews Write a Review

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

3% Negative

10% Neutral

87% Positive

Pros

Respectful
Enables Productivity
Trustworthy
Transparent

Feature Ratings

Average 87

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Mobile

Lead Management

Account and Contact Management

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 87

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Vendor Support

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Marketing Automation - B2C

Translation missing: en.product_page.ratings.score 8.8

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Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.8

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Email Marketing

Translation missing: en.product_page.ratings.score 8.7

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Marketing Platforms - Midmarket

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Constant Contact Reviews

Arivu N.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic CRM and Email automation platform tool

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Better Mobile optimization: Using this tools offer the better mobile optimization for both sending and receiving the emails using mobile, ensuring that emails are optimized for various screen sizes and devices Customized social media engagement it can be integrated with social media platforms to enable direct scheduling and posting of email campaigns to social media channels

What is your favorite aspect of this product?

Advanced segmentation options: This tools provides advanced segmentations process includes the ability to create the nested segments and more complex logic for targeting specific audiences Customized reporting and dashboard user can do this and to get more insight about the campaign performance

What do you dislike most about this product?

Some users are compliant about the customer support due to inconsistent experience like slow responses times and its really difficult during peak periods of usage outrage Automation flexibility need to be improved for some set of features to optimize and create the custom email campaign

What recommendations would you give to someone considering this product?

Engage with your audience the user can interact with your target audience through surveys, polls, and feedback forms Analyze the performance of the campaign regularly and transfer the qualified leads to the CRM with integrations features

Pros

Continually Improving Product
Trustworthy
Unique Features
Caring

Christina H.

Role: Sales Marketing
Industry: Communications
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Dec 2024

Great product!

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

Turnkey solution at a pretty good price

What is your favorite aspect of this product?

Ease of use for all useds

What do you dislike most about this product?

Could be a bit more advanced in some aspects

What recommendations would you give to someone considering this product?

Compare with others

Pros

Helps Innovate
Continually Improving Product
Efficient Service
Inspires Innovation

Cons

Commodity Features

Julie Z.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Easy to use. I would recommend this product.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Cost effective

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Some tech issues .

What recommendations would you give to someone considering this product?

This is a good product for a small business.

Pros

Reliable
Saves Time
Respectful
Enables Productivity

How We Deliver

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

Constant Contact Ratings

89 Likeliness to Recommend

96 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Activity and Workflow Management Text or code-based and visual workflow designers.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Email Marketing

Marketing Platforms - Midmarket

Constant Contact Reviews

Arivu N.

Fantastic CRM and Email automation platform tool

Likeliness to Recommend

Pros

Christina H.

Great product!

Likeliness to Recommend

Pros

Cons

Julie Z.

Easy to use. I would recommend this product.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Mobile

Lead Management

Account and Contact Management

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Vendor Support