What is Constant Contact?
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Constant Contact?
Pros
- Respectful
- Trustworthy
- Security Protects
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Marketing Project Management
Customer Journey Modelling
Marketing Analytics
Multivariant Testing
Marketing Asset Management
Mobile Marketing Management
SMS Marketing
Social Media Marketing Management
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Vendor Support
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Also Featured in...
Marketing Automation - B2B
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Email Marketing
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Marketing Platforms - Midmarket
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Customer Relationship Management - Midmarket
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Constant Contact Reviews
Shani L.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2024
Produces and manages the most powerful campaigns
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Constant Contact provides seamless email campaign management. The way Constant Contact allows you to create campaigns as well as stay up to date with updates and response rates is difficult to find with other applications.
What is your favorite aspect of this product?
Working with Constant Contact has contributed to transforming the process of dealing with marketing campaigns into an enjoyable experience. There are many ready-made templates, and Constant Contact helped us enhance fruitful cooperation in customizing the appropriate template for designing campaigns and publications with high impact. I love the dashboard that enables us to constantly monitor our progress. I love how easy it is to create reports, and Constant Contact's ability to easily collect data and consolidate it in one place.
What do you dislike most about this product?
There is nothing negative with Constant Contact, as it provides ease and smoothness during all steps.
What recommendations would you give to someone considering this product?
I highly recommend Constant Contact, as once you learn how to create campaigns and issue reports, you will not want to rely on any other system. It's also affordable and has the ability to handle large contact lists.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Create Engaging Campaigns with Constant Contact
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Constant Contact's email marketing platform offers the tools to create captivating campaigns that resonate with your audience. Constant Contact enables you to create engaging email campaigns that drive engagement and conversions, whether you're promoting a special event or a limited-time offer. You can create visually stunning emails that align with your brand's aesthetic without the need for extensive design skills or coding knowledge.
What is your favorite aspect of this product?
Constant Contact offers a comprehensive suite of tools designed specifically for event marketing. The platform also allows you to create dynamic sign-up forms, manage attendee lists, and track event registrations, providing a seamless experience for both organizers and attendees. Constant Contact integrates with popular social media platforms, allowing you to easily share updates and engage with your audience across multiple channels.
What do you dislike most about this product?
Although Constant Contact offers strong email marketing capabilities, its reporting and analytics features could be improved. Advanced segmentation options and customizable reporting dashboards can help users gain deeper insights into campaign performance and subscriber behavior.
What recommendations would you give to someone considering this product?
Leverage the power of Constant Contact to effectively market your event, increase participation, and create stronger connections with your target market. The platform has a user-friendly interface, an extensive template library, and powerful automation tools. It is an invaluable asset for streamlining the campaign creation process and delivering engaging experiences to your audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Emma B.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Using Email to Increase Engagement and Conversion
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
I design email campaigns through Constant Contact that highlight curated products, new content, and timely deals for subscribers. Segmentation ensures that past customers receive optimal messaging promotions, and education for prospective customers should be delivered at the top of the funnel. Integrated templates make customization intuitive for non-tech marketers.
What is your favorite aspect of this product?
Auto-responders disseminate these communications at scheduled intervals, freeing up time for other tasks. Subscribers receive a steady stream of relevant information directly to their inbox. Reminders support ongoing engagement between site visits.
What do you dislike most about this product?
Implementing a regular email cadence has notably increased conversions. Newsletters successfully reengage lapsed customers and convert prospects with repeated, personalized exposure over time. Our subscribers anticipate our messages, resulting in consistently high open and click rates.
What recommendations would you give to someone considering this product?
As a marketing strategist, your goal is to drive traffic and sales. Constant Contact is an integral tool for distributing engaging newsletters that move customers along their purchase journey. Analyzing specific headlines, images, or calls-to-action that perform best across sends would allow for an even sharper strategy. Constant Contact is a must-have for any serious online retailer looking to build relationships through targeted, recurring branded communications.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing