Constant Contact

What differentiates Constant Contact from other similar products?

Constant Contact is unique because it caters to small businesses and nonprofits. The platform offers these industries specific features, including event management, donation collection and integrations with most popular small business tools. This specialized service also allows small businesses to get started in implementing an effective email marketing campaign immediately without being bombarded by excessive complexity.

What is your favorite aspect of this product?

My favorite part of Constant Contact is the email editor itself. You can create visually engaging emails without the need to be an expert in design thanks to the drag and drop feature. I like the fact that the editor will automatically load brand colors and logos from a referenced website, which makes it easier to design with. The abundant number of customizable templates also make it easy for users to quickly build professional emails for everything from newsletters to advertisements.

What do you dislike most about this product?

The one thing I don’t like about Constant Contact is that you can’t do A/B testing on it. Currently, there is only subject line testing available on the platform – very restrictive compared to rivals that provide more in-depth testing. You can’t experiment with email formats, copy or send dates so you can’t optimize campaigns. That limitation can keep users from really getting a handle on what’s most effective for their audience.

What recommendations would you give to someone considering this product?

If you’re looking into Constant Contact, first establish an email marketing strategy including audience segmentation, campaign goals, and content development. Make use of the platform’s free learning tools (webinars, guides) to the fullest. Set up pilot campaigns on a small scale to test and adjust for your business needs.

What differentiates Constant Contact from other similar products?

For its price point, I suspect it has the features and whistles that a start-up company can use to start campaigning and provide content to its contact lists. But if you want to go further with more features, then it's time to level up.

What is your favorite aspect of this product?

Ease of use. It's just fine to use it once and then come back again and again to get the most out of the limited features.

What do you dislike most about this product?

It's a low-level version that can act as a springboard to better platforms once you get your content down and deliverability tightened. Just know that if your business grows, you will need to move on.

What recommendations would you give to someone considering this product?

Great entry level marketing automation, but be prepared to find another if (and when) your business grows.

What differentiates Constant Contact from other similar products?

This platform is the preferred one within my company because of the ease with which I can massively manage emails for subscribers, run campaigns and apply strategies that work to have more visibility on social networks. So in general it makes it easier for me to spread information to different contacts already defined depending on the potential clients we are looking for. The best of all is that it does not require tedious installations, everything is based on the web, just a few clicks are enough to manage all email communication.

What is your favorite aspect of this product?

The variety of functions offered by this platform makes me want to continue using it as an email marketing tool. I like the way in which you can manage contacts and schedule emails depending on the clients already defined. It also has tools that allow you to have a greater number of followers on social networks thanks to the campaigns that can be done on this platform. The configuration of this platform is completely simple, it does not require previous knowledge other than common sense since the interface is very intuitive for people who create campaigns and do email marketing.

What do you dislike most about this product?

I find the creation of templates a bit limited, even more so when the templates that Constant Contact has are scarce. It is essential for me to have a large number of options available when creating templates since we generally handle different email formats which are not always based on the same template base. I find customer service to be very deficient in problem solving, it is essential to improve response times and provide better solutions since it is frustrating to have to rely on external sources to be able to fix a problem that this platform should already do for the simple fact of paying a subscription.

What recommendations would you give to someone considering this product?

Try out the tools it offers first to understand the integrations you want to achieve with the platforms you already use, since email automation combined with campaigns is a must. But in my opinion, this platform is very useful, even more so when it comes to the reports it generates to fine-tune marketing campaigns and make them more effective over time.