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Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.7 /10

116 Reviews Write a Review

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

5% Neutral

88% Positive

Pros

Security Protects
Reliable
Trustworthy
Respectful

Feature Ratings

Average 85

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Constant Contact Reviews

Gary H.

Role: Public Sector
Industry: Government
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Great email marketing platform

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

It is well known and user friendly.

What is your favorite aspect of this product?

Drag and drop

What do you dislike most about this product?

It is a bit pricey.

What recommendations would you give to someone considering this product?

If you have the funds, it's a great product for email marketing.

Pros

Reliable
Efficient Service
Effective Service
Caring

Erica K.

Role: Sales Marketing
Industry: Utilities
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted May 2024

The Best Email Marketing Solution Out There!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Everything that other products have, Constant Contact does it better or invented it. They are constantly innovating and ahead of the curve...never playing catch up. It is so refreshing using a product that is ahead of its time.

What is your favorite aspect of this product?

The drag and drop functionality makes it so that even someone with limited email marketing capabilities can build an effective, beautiful campaign.

What do you dislike most about this product?

There isn't much I dislike.

What recommendations would you give to someone considering this product?

Don't bother looking at competitors. Constant Contact is top tier and their support team is absolutely amazing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emily T.

Role: Industry Specific Role
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Mail marketing is very professional

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

We are able to keep our clientele informed of all the latest technical advancements in our sector with the support of Constant Contact. The email advertising tool is our go-to. Here is how we provide data to our patrons. We are eager to see the results of the service's survey and have only recently begun utilizing it.

What is your favorite aspect of this product?

Thanks to Constant Contact, we can keep our clients updated on all the newest technological developments in our industry. Our preferred method of advertising is by email. Here is how our customers may access our data. We have only now started using the service, therefore we are quite interested in seeing how the survey turns out.

What do you dislike most about this product?

It would be great if Constant Contact sent out more email newsletters with helpful tips on how to create attractive email subjects and designs for consumers.

What recommendations would you give to someone considering this product?

Companies and non-profit organizations just starting out in the world of marketing will find Constant Contact an indispensable tool. It doesn't take long to get used to their email builder because of how simple it is. Anyone can start using it if they already have a concept for the brand. Although there is an initial investment, small businesses should be aware of this. Additionally, their social media capabilities need to be improved so that they can compete with other management solutions on the market.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

How We Deliver

Constant Contact

What is Constant Contact?

Company Details

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Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

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Marketing Platforms - Midmarket

Constant Contact Reviews

Gary H.

Great email marketing platform

Likeliness to Recommend

Pros

Erica K.

The Best Email Marketing Solution Out There!

Likeliness to Recommend

Pros

Emily T.

Mail marketing is very professional

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features