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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Nataliea L.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage is a King in marketing.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

As a Digital Marketer, Adobe expertise Cloud offers you the best all-in-one marketing management tool kit. With the assistance of this my analytics, data mining, and structuring of everything became quite simple. Easy and best-in-class UI. From my working experience, it’s one of the most effective in the trade to require your marketing insights and analytics to the next level. It’s easy to manage multiple regions at intervals of one instance, compared to Pardot wherever you had to own an inspiration that supported multiple business units that essentially operated as independent instances.

What is your favorite aspect of this product?

Adobe Marketo engage is a sturdy product, that permits you to make a correct marketing sales funnel, manage marketing campaigns, track your campaign success and build the proper flows to modify just about any functionality. With its’ LaunchPoint functionality, you’ll integrate Marketo with multiple platforms, similar to 6Sense, LinkedIn LeadGen, Facebook Ads, etc, and acquire your lead information populated directly into the system. Marketo additionally offers webhook functionality, therefore, having the required knowledge of the matter, you can create webhooks to send lead data to different channels your team uses for communication.

What do you dislike most about this product?

Adobe can be a lot updated on individualized customization of reports. A lot of options will be another to interpret the information in various forms. Also, request time can be reduced.

What recommendations would you give to someone considering this product?

If you’re searching for a 1 stop shop for your marketing automation needs, Marketo is perhaps the most effective choice. However, you’ll hire a Marketo skilled to use this tool properly.

Pros

  • Reliable
  • Unique Features
  • Effective Service
  • Saves Time

Maria P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage - A Famous Marketing Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

It is flexible and simple platform. The user interface is quite clean and easy. It allows different teams and users’ to collaborate and communicate within a single application. It allows users’ to organize e-mails as well.

What is your favorite aspect of this product?

It is extensible platform and it integrates very well with other applications. Users’ can get different free features from this. It gives users’ the opportunity to automate. User can keep all their subscribers or customers at one place.

What do you dislike most about this product?

It has slow processing speed which agitates the user. Some functionalities can be difficult to perform. Reporting and creating analytics feature can be a bit time-consuming and difficult for the users’.

What recommendations would you give to someone considering this product?

The speed of this platform should be made fast for better user experience. made easy so that user would not have to learn it. Reporting and analytics feature should be made better.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Caring

Ae-Cha S.

  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage, best integrating tool.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

They are easy to use. The forum is easy to use and I can send good emails even if I do not have coding skills or are an expert. With several templates to choose from there is certainly something for everyone. The user community I have created is also amazing.

What is your favorite aspect of this product?

This software customer support team is very nice and always ready to help and whenever I have problem with some feature, I can get an instant solution. It’s is really amazing to me.

What do you dislike most about this product?

Our website has slowed down the process. I felt like I was working faster than an app. additionally, , one that can be easily overlooked by the user. Make sure everyone in the system is properly licensed and properly trained.

What recommendations would you give to someone considering this product?

This software has to offer to satisfy any business needs, like it tracks my performance and analysis it without any traffic interruption. So yes, it is definitely recommended to the beginners.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Caring

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