What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Distribution
Interaction Planning
Lead Generation
Omni-Channel Communication Tracking
Prospect Tracking
Analytics and Reporting
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of IT Administration
Ease of Customization
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Email Marketing
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Clare J.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Aug 2024
From Lead to Life-Changer.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage has become our go-to platform for driving that connection, helping us manage and optimize every aspect of our digital marketing campaigns. What really sets Marketo apart from other marketing automation tools is its robust lead management and nurturing capabilities. It’s like having a CRM on steroids, but specifically built for marketing.
What is your favorite aspect of this product?
One feature I’m particularly fond of is the advanced lead scoring and nurturing functionality. We can assign scores to leads based on their behavior, like clicking a link in an email or downloading a whitepaper, and then trigger specific actions based on those scores.
What do you dislike most about this product?
I dislike nothing at all.
What recommendations would you give to someone considering this product?
For anyone in marketing—especially in industries like ours where the stakes are high and the audiences are complex—I’d recommend Marketo Engage without hesitation. It’s a powerhouse for managing and automating your marketing efforts, provided you take the time to really learn its ins and outs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ved Prakash J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Easy to use but could be better
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its concept of the product and marketing activities.
What is your favorite aspect of this product?
Its easy to use functionality and its in house templates. Quite helpful.
What do you dislike most about this product?
Its slow pace of innovation compared to its competitors.
What recommendations would you give to someone considering this product?
For small and medium scale enterprises, its a good solution.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Best B2B marketing Marketing tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This is best B2B Marketing tool and also easy to understand and easy to use.
What is your favorite aspect of this product?
Event program implementation and Email and landing page creation
What do you dislike most about this product?
Nothing to list down herw
What recommendations would you give to someone considering this product?
Sure will recommend someone. This marketing tool will generate leads and business enhancement and business development and growth
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy