What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Recommended Best Action
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Marketing Analytics
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
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Lead Management
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Account-Based Marketing
Translation missing: en.product_page.ratings.score 7.8
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Adobe Marketo Engage Reviews
Meredith H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2024
Incredible Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It integrates seamlessly with other Adobe products and a wide range of third-party applications, enhancing its functionality.
What is your favorite aspect of this product?
It automates complex marketing workflows, which can significantly improve efficiency.
What do you dislike most about this product?
Adobe Marketo Engage is on the pricier side, which might be a concern for smaller organizations.
What recommendations would you give to someone considering this product?
Carefully assess whether the extensive features of Adobe Marketo Engage align with your business requirements. If you need advanced automation and integration capabilities, it could be a great fit.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2024
Wonderful Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This tools may not be suits for social media marketing but It is easy to send personalized emails, integrations and track the Event members. This tool will helpful for the B2B Marketing.
What is your favorite aspect of this product?
This tool have easy functionality, smart list rules and Nurture Email process.
What do you dislike most about this product?
Mailability status and Report Design
What recommendations would you give to someone considering this product?
I would Recommend for the New learners and B2B Marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Fantastic marketing platform for B2B. Easy to Impl
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.
What is your favorite aspect of this product?
B2B Marketing, Event program implementation and Implementing third part event
What do you dislike most about this product?
Report Design view
What recommendations would you give to someone considering this product?
Yes obviously
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service