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Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Adobe Marketo Engage
8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Customer Journey Modelling

93

Recommended Best Action

91

Email Marketing Automation

91

Mobile Marketing Management

90

Marketing Project Management

88

Opportunity Pipeline Tracking

86

Social Media Marketing Management

85

Marketing Analytics

85

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

88

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Ease of Data Integration

87

Ease of IT Administration

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

84

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Meredith H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Incredible Product

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

It integrates seamlessly with other Adobe products and a wide range of third-party applications, enhancing its functionality.

What is your favorite aspect of this product?

It automates complex marketing workflows, which can significantly improve efficiency.

What do you dislike most about this product?

Adobe Marketo Engage is on the pricier side, which might be a concern for smaller organizations.

What recommendations would you give to someone considering this product?

Carefully assess whether the extensive features of Adobe Marketo Engage align with your business requirements. If you need advanced automation and integration capabilities, it could be a great fit.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Abrar A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2024

Wonderful Product

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

This tools may not be suits for social media marketing but It is easy to send personalized emails, integrations and track the Event members. This tool will helpful for the B2B Marketing.

What is your favorite aspect of this product?

This tool have easy functionality, smart list rules and Nurture Email process.

What do you dislike most about this product?

Mailability status and Report Design

What recommendations would you give to someone considering this product?

I would Recommend for the New learners and B2B Marketing.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Ashkhan A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic marketing platform for B2B. Easy to Impl

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.

What is your favorite aspect of this product?

B2B Marketing, Event program implementation and Implementing third part event

What do you dislike most about this product?

Report Design view

What recommendations would you give to someone considering this product?

Yes obviously

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Efficient Service

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