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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Randall W.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Highly adaptable and flexible tool.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Among Marketo's many impressive features, its integrations stand out as being crucial to obtaining a comprehensive service that completely satisfies the needs of the business. Marketo has integrations with a variety of different software and also can integrate with third parties through Zapier, making it a full and superb integration tool.

What is your favorite aspect of this product?

The BEST integration ability of our system allows us to sync data and company and contact information to communicate through marketing, so we can sync data and company and contact records. It syncs with our account-based marketing campaigns, enabling us to follow up with prospects at exactly the right time, based on the lead scores and actions It is a really fantastic tool.

What do you dislike most about this product?

The software needs to be ramped up and onboarded well before it can be fully utilized. It would be good if you could improve Marketo's search function because it can be challenging to find the needed content with its current search capabilities. This utility presents certain difficulties for new users. Report customization should be more versatile. Many reports are useless.

What recommendations would you give to someone considering this product?

Now that Marketo Engage is part of the Adobe ecosystem, it actually "plays nice" with other Adobe products. Considering that my company is an "Adobe shop," Marketing is a great way to interface with AEM and other platforms. In addition to its intuitive user interface (UI), the program has a variety of features and capabilities that are easy to discover, which makes it especially useful given the variety of features and capabilities it has.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Emily S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Steep learning curve, but worth it

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Thriving knowledgebase and user community

What is your favorite aspect of this product?

Marketing automation

What do you dislike most about this product?

Email and landing page design

What recommendations would you give to someone considering this product?

There will be a steep learning curve

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

João Pedro A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

The best Marketing Automation tool for Enterprises

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo it's simply the best one for Enterprise companies

What is your favorite aspect of this product?

The reliability, it's a product you can trust with a ton of customization.

What do you dislike most about this product?

the UX it's very bad.

What recommendations would you give to someone considering this product?

If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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