What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Randall W.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Sep 2022
Highly adaptable and flexible tool.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Among Marketo's many impressive features, its integrations stand out as being crucial to obtaining a comprehensive service that completely satisfies the needs of the business. Marketo has integrations with a variety of different software and also can integrate with third parties through Zapier, making it a full and superb integration tool.
What is your favorite aspect of this product?
The BEST integration ability of our system allows us to sync data and company and contact information to communicate through marketing, so we can sync data and company and contact records. It syncs with our account-based marketing campaigns, enabling us to follow up with prospects at exactly the right time, based on the lead scores and actions It is a really fantastic tool.
What do you dislike most about this product?
The software needs to be ramped up and onboarded well before it can be fully utilized. It would be good if you could improve Marketo's search function because it can be challenging to find the needed content with its current search capabilities. This utility presents certain difficulties for new users. Report customization should be more versatile. Many reports are useless.
What recommendations would you give to someone considering this product?
Now that Marketo Engage is part of the Adobe ecosystem, it actually "plays nice" with other Adobe products. Considering that my company is an "Adobe shop," Marketing is a great way to interface with AEM and other platforms. In addition to its intuitive user interface (UI), the program has a variety of features and capabilities that are easy to discover, which makes it especially useful given the variety of features and capabilities it has.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Emily S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Sep 2022
Steep learning curve, but worth it
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Thriving knowledgebase and user community
What is your favorite aspect of this product?
Marketing automation
What do you dislike most about this product?
Email and landing page design
What recommendations would you give to someone considering this product?
There will be a steep learning curve
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
João Pedro A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
The best Marketing Automation tool for Enterprises
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo it's simply the best one for Enterprise companies
What is your favorite aspect of this product?
The reliability, it's a product you can trust with a ton of customization.
What do you dislike most about this product?
the UX it's very bad.
What recommendations would you give to someone considering this product?
If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing