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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Trisha B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Essential for our growth in sales.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage has greater capabilities to drive the growth of our advertising campaigns, increase sales and reduce unnecessary errors by doing everything automatically, it is a very necessary software if you want to achieve greater customer acquisition and sales increase.

What is your favorite aspect of this product?

I like the large number of functionalities it has to generate good advertising campaigns, monitor, report, automate customer management processes and with a great reduction in manual risks, it is an incredible software that we use to increase sales and attract the attention of the clients.

What do you dislike most about this product?

The setup process is a bit slow as it requires specific processes and experts in the area, but we did it correctly and we have asked the help desk for help and we are having a good experience.

What recommendations would you give to someone considering this product?

It is the perfect software to automate the marketing strategies that are required, increase sales in the short term and have a great deployment in all advertising campaigns, since Adobe Marketo Engage has all the functions and capabilities to obtain 100% positive results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daniel C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

The toolkit you need with Adobe Marketo Engage

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

In our digital marketing company having this platform as a support has been our promise in the necessary automation organically creating business opportunities that used to pass us by unnoticed for not having an effective service to manage them a good proposal and also sell it, it has helped us to make quick launches that have allowed us to scale as a brand thanks to the audience that has created us their AI.

What is your favorite aspect of this product?

It is an excellent support that allows you to be the driver of demand and growth of your company, providing you with complete tools that help you provide an exceptional experience and thus achieve that each stage of the sale goes hand in hand with the customer journey generating confidence, helping you in the marketing competition with increasing strength from the closeness and visualization of customers and their needs, the ease with which you can track is dreamy making the process more optimal and didactic.

What do you dislike most about this product?

They could be more extensive with their payment systems, today having that limitation delays a lot and as a company I feel that generate unnecessary losses, lack of adoption in media such as AMP script, the reports could be faster when loading and not take as much time as it does is quite tedious sometimes and more in companies where the demand is quite high, due to the interface that can sometimes be facade the service can generate slowness.

What recommendations would you give to someone considering this product?

An excellent tool to implement automated marketing in your company in a very effective and consolidated way, it will help you and generate very good results and provide you with optimal learning mana with growth, always with a first class organization that helps you segment your contacts and easily create marketing campaigns with an ease than ever before, helping to refer you to more specific people that will give you more concise closures.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Ronald M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

"Unlock the Power of Adobe Marketo Engage"

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is a powerful email marketing software that helps businesses reach more customers and drive more leads. It allows marketers to create high-performing campaigns, track results in real time, and customize the customer experience with personalization tools. The platform offers a wide range of features including automation workflows, advanced analytics, and dynamic content to help you get the most out of your email campaigns.

What is your favorite aspect of this product?

My favourite aspect of Adobe Marketo Engage is its intuitive interface, which makes creating and managing email campaigns a breeze. The platform's drag-and-drop editor makes it extremely easy to customize emails with images, videos, and other multimedia elements. Additionally, the built-in automation functions allow me to quickly schedule automated emails for maximum engagement. I also appreciate that I can track the performance of my campaigns in real time, providing me with valuable insights about customer engagement.

What do you dislike most about this product?

Overall, it gives our marketing team choices for routing leads through the enrollment funnel, but I wouldn't suggest it to a team without much technical expertise. Working directly with your CSM when a case is presented allows for a speedier resolution.

What recommendations would you give to someone considering this product?

If you are considering Adobe Marketo Engage, I would recommend that you take advantage of the free trial to get a better understanding of how it works. It's important to learn about the platform and its features before making any commitment. Additionally, you should talk with your Customer Success Manager (CSM) if you need help with a specific issue. They are knowledgeable and can provide personalized assistance that other support channels cannot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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