What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Meagan J.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2020
The best social marketing platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The campaign analytics. Email marketing are very more effective.
What is your favorite aspect of this product?
The Automation on different repetitive business operations and the data import and export capability.
What do you dislike most about this product?
There is nothing for me which i can say has been an issue on the tool performances.
What recommendations would you give to someone considering this product?
Very reliable solution on the business marketing, reporting and it provides accurate analysis and it has a great integration with Salesforce.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2020
Great solution, but needs full time user.
Likeliness to Recommend
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service