What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
Translation missing: en.product_page.ratings.score 7.8
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Adobe Marketo Engage Reviews
Silvia K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Efficient Campaign Management Package.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Adobe Email Templates
What is your favorite aspect of this product?
Basic reporting and the tool analytics.
What do you dislike most about this product?
No dislike for this system.
What recommendations would you give to someone considering this product?
The engagement solution and extremely powerful email marketing software and the functions are easy on navigation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
kate l.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Great Engagement Platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The tool integration its good.
What is your favorite aspect of this product?
Business impact measuring across various channel.
What do you dislike most about this product?
Easy Adobe system and no dislike at all.
What recommendations would you give to someone considering this product?
Very responsive Adobe tool and segmentation solution and very nice on business campaign management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jackline M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Amazing platform with optimized content.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Easy for the user to customize the software features.
What is your favorite aspect of this product?
Campaign management and the excellent capability on the delivery of the email.
What do you dislike most about this product?
This Adobe tool is quite easy to use and no problems.
What recommendations would you give to someone considering this product?
Effective marketing product, easy to implement and manage different marketing campaign and also good on segmenting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing