Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Easy to set up email campaigns and track everything you need.

What is your favorite aspect of this product?

Salesforce integration. We wouldn't be able to be so robust without it. Salesforce and Marketo are almost seamless together. It helps us send out alerts to our Sales team when new leads come in through our Marketo forms.

What do you dislike most about this product?

The interface needs some UX improvements, there are things which are not always intuitive. I still learn new ways of doing things, even if I've been using Marketo for the past 4 years constantly. Deleting assets can be difficult, multi select would be also a very needed feature.

What recommendations would you give to someone considering this product?

Be patience, it's worth the time. You will thank yourself later. When you're in doubt, you can always ask questions on Marketo Nation or contact the customer support, they are all very useful.

What differentiates Adobe Marketo Engage from other similar products?

Highly productive in Email marketing, if you has a WCMS and CRM, they will work as all-in-one solution.

What is your favorite aspect of this product?

Incredibly mature architecture that is by design incredibly scalable and efficient. I've managed many smaller automation teams, and marketo allows us to do more with less.

What do you dislike most about this product?

Still not convinced the Adobe acquisition has been the most positive influence. There's definitely a larger business influence that we deal with nowadays. Yet I will say our account teams are every bit as attentive and responsive as they were before.

What recommendations would you give to someone considering this product?

Do your homework and compare options. If you have more complex business model, especially with multiple sales teams or business units competing for the same accounts, there may be better options. But then again maybe not...

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage, part of the Adobe group, offers a cloud-based email marketing platform for businesses of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that provide a range of capabilities including marketing automation, social marketing, lead development, budget management, analytics, sales insight, and website customization. This software includes integrated solutions for the automation of social and digital marketing, streamlines marketing processes, offers more diversified campaigns, generates more leads.

What is your favorite aspect of this product?

Marketo has a solid visual architecture in its tiered and efficient graphical interface. Sufficient integration capacity with most devices and platforms currently available such as Salesforce. Robust API systems. Perfect tools for the design of reports and statistics of available and potential clients with which to design marketing campaigns.

What do you dislike most about this product?

The learning curve necessary to use the tools that Marketo offers are somewhat high, its interface is designed with the most expert user in mind, so it can be somewhat challenging and unfriendly to the most novice user. The Design Studio feature is complicated to handle. Marketo can be quite expensive to obtain.

What recommendations would you give to someone considering this product?

My team and I had excellent professional experience in managing Marketo for the optimal management of our capacities to develop our potential in turbulent virtual markets on a global scale. Nice logo in the form of windows that give the user the feeling of being able to see a good future for their company thanks to this software.