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Adobe Marketo Engage Logo
Adobe Marketo Engage Logo
Adobe Systems

Adobe Marketo Engage

Composite Score
8.4 /10
CX Score
8.7 /10
Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Silvia K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Efficient Campaign Management Package.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

The Adobe Email Templates

What is your favorite aspect of this product?

Basic reporting and the tool analytics.

What do you dislike most about this product?

No dislike for this system.

What recommendations would you give to someone considering this product?

The engagement solution and extremely powerful email marketing software and the functions are easy on navigation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

kate l.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Great Engagement Platform.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

The tool integration its good.

What is your favorite aspect of this product?

Business impact measuring across various channel.

What do you dislike most about this product?

Easy Adobe system and no dislike at all.

What recommendations would you give to someone considering this product?

Very responsive Adobe tool and segmentation solution and very nice on business campaign management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jackline M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2020

Amazing platform with optimized content.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Easy for the user to customize the software features.

What is your favorite aspect of this product?

Campaign management and the excellent capability on the delivery of the email.

What do you dislike most about this product?

This Adobe tool is quite easy to use and no problems.

What recommendations would you give to someone considering this product?

Effective marketing product, easy to implement and manage different marketing campaign and also good on segmenting.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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