What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Dynamic Content
A/B Testing
Content Authoring
Text Messaging
Auto-Responders
Contact Database
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of IT Administration
Ease of Implementation
Quality of Features
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Adobe Marketo Engage Reviews
Martha R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Marketo Engage meets the objectives.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo Engage is a solution that adapts to the needs of users and your company, it is capable of the most basic functions of Marketing, thus being what the department may need to carry out Marketing automation.
What is your favorite aspect of this product?
It has a wide range of services that we clearly could not find in other platforms that were similar to this one, Marketo Engage shows how you manage our potential clients, it is customizable and it is designed to improve sales through its various functions.
What do you dislike most about this product?
We are happy with all the results that we have been able to achieve so far, in this process to visualize its functions in amplitus I can say that I have not found anything wrong with it, I really like its characteristics a lot.
What recommendations would you give to someone considering this product?
The marketing and sales department as a whole are happy with the results they obtain daily due to their good functions, they could not ask for better software, every company needs a platform of this level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Namrata R.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2021
Pricey but efficient tool for email marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Features set for email marketing, data segmentation, and integration
What is your favorite aspect of this product?
Creation of email marketing program
What do you dislike most about this product?
UI looks dated sometimes
What recommendations would you give to someone considering this product?
Worth the investment, if you have the budget
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Vineet K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Expensive & ideal for large scale campaign.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Product stability and scalability. Easy execution of large scale marketing campaign.
What is your favorite aspect of this product?
Product stability
What do you dislike most about this product?
Learning curve and not so intutive UI
What recommendations would you give to someone considering this product?
If you have a specialist to execute your large marketing campaigns, I would suggest you to go for it.
Pros
- Trustworthy
- Acts with Integrity
- Transparent
- Helps Innovate
