What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.7
View Adobe Marketo Engage in this category (opens in a new tab)
Lead Management
Translation missing: en.product_page.ratings.score 8.2
View Adobe Marketo Engage in this category (opens in a new tab)
Account-Based Marketing
Translation missing: en.product_page.ratings.score 7.7
View Adobe Marketo Engage in this category (opens in a new tab)
Adobe Marketo Engage Reviews
Bridget D.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2021
Excellent and Easy Adobe Solution.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Nice integration and easy segmenting.
What is your favorite aspect of this product?
Easy on campaign management and profitable email marketing tool.
What do you dislike most about this product?
Dislike i have none for the platform.
What recommendations would you give to someone considering this product?
Easy engaging tool and the email marketing capability its good and optimization of various contents and easy setting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gianna M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2021
Excellent Tool for Campaign Management.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
To customize the tool functions its very simple.
What is your favorite aspect of this product?
Optimization capability and the easy on segmenting and email campaigns are greate.
What do you dislike most about this product?
No dislike at all on the system and for those just getting started its very simpe.
What recommendations would you give to someone considering this product?
Amazing tool for easy campaign monitoring, email delivery option its quite useful and the features are easy to custom.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Meagan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Excellent Engagement Ability.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Engagement solution for faster and productive easy campaign management.
What is your favorite aspect of this product?
I really like the Email Templates and the optimization power.
What do you dislike most about this product?
No problem for to report about the software.
What recommendations would you give to someone considering this product?
Great tool foe productive marketing and the email campaign management ability can effectively make a positive move within any business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing