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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Bridget D.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Excellent and Easy Adobe Solution.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Nice integration and easy segmenting.

What is your favorite aspect of this product?

Easy on campaign management and profitable email marketing tool.

What do you dislike most about this product?

Dislike i have none for the platform.

What recommendations would you give to someone considering this product?

Easy engaging tool and the email marketing capability its good and optimization of various contents and easy setting.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gianna M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Excellent Tool for Campaign Management.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

To customize the tool functions its very simple.

What is your favorite aspect of this product?

Optimization capability and the easy on segmenting and email campaigns are greate.

What do you dislike most about this product?

No dislike at all on the system and for those just getting started its very simpe.

What recommendations would you give to someone considering this product?

Amazing tool for easy campaign monitoring, email delivery option its quite useful and the features are easy to custom.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Meagan G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Excellent Engagement Ability.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Engagement solution for faster and productive easy campaign management.

What is your favorite aspect of this product?

I really like the Email Templates and the optimization power.

What do you dislike most about this product?

No problem for to report about the software.

What recommendations would you give to someone considering this product?

Great tool foe productive marketing and the email campaign management ability can effectively make a positive move within any business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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