What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
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Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Hector M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2021
"Powerful marketing automation platform".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It uses AI to personalize content according to: the tastes, needs and behavior of users, its excellent marketing automation technique that allows greater acquisition of business opportunities, its powerful segmentation system, improves coordination between marketing and sales thanks to its loyalty and closing functionalities, its support provides timely and quality support.
What is your favorite aspect of this product?
It allows the connection with mobile applications, the creation of personalized experiences for users in their purchase process, the efficiency to create personalized ABM messages and emails, its great power for marketing automation, as well as the quality of its support service.
What do you dislike most about this product?
It is not very scalable and requires the support of IT staff to take full advantage of all its functions and thus have greater efficiency in its use, and it does not have its own CRM.
What recommendations would you give to someone considering this product?
The choice of marketing automation software is a very important strategic decision for any organization, as it must be tailored to the internal needs of your organization and your customers, so it must be very well analyzed and planned, there is a wide market to choose from but none as efficient and with unique capabilities and features as Adobe Marketo Engage, the use of this platform is key to the development of strategies and business models that will undoubtedly generate an exponential increase in productivity and revenue of your organization, for this reason I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
David Felipe S.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2021
"Impeccable for marketing automation".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It creates personalized experiences that facilitate greater customer acquisition and analyzes the different contact experiences on your website, its different options for automating campaigns, allows the management of different types of content, integrates social networks to capture leads through forms, its complete solution for testing email marketing campaigns, is easy to use, actually consists of functions and features quite robust for marketing and sales automation.
What is your favorite aspect of this product?
Its high performance for marketing automation, compatibility with many CRM tools, detailed tracking of customer processes, easy campaign and workflow management, excellent web analytics reports and dynamic content.
What do you dislike most about this product?
The cost of the modules is a bit high and it does not have its own CRM.
What recommendations would you give to someone considering this product?
If you are looking to mature your marketing and sales operations Adobe Marketo engage is an excellent choice, it is ideal for lead management as it has the best version of campaigns and features that facilitate the development of digital marketing, it is highly customizable and flexible, plus easy to use, definitely one of the most robust enterprise marketing platforms on the market that will benefit all the productivity and revenue of your company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
HEBER MAURICIO A.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2021
"Powerful and well suited for business marketing".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage is different from other products because of its innovation and its excellent platform for integrated marketing automation, its powerful features for lead management, inbound and multichannel marketing, its high execution capacity, its robust technology for customer relationship management, as it offers customizable experiences that allow greater customer acquisition, its adaptation and integration with different CRMs, besides being ideal for any type of company regardless of its size, activity or the work they do, promoting productivity and growth.
What is your favorite aspect of this product?
It makes it easy to find, capture, generate and manage leads and allows detailed tracking of your process from start to finish, creates unique experiences for customer satisfaction regardless of their tastes, is easy to use, and its dashboards and reporting features are outstanding.
What do you dislike most about this product?
Its cost is a bit high compared to other products and each new feature that is included as an add-on has an additional cost.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage is perfect for lead management and account-based marketing automation, allowing the unification of work teams, quite intuitive designed to facilitate the growth of organizations and achieve business success in the short term.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing