What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Dawn R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Love Marketo and its features, but a bit pricey
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It's easy to use once you get trained and the community.
What is your favorite aspect of this product?
That it works and you can customize to your needs.
What do you dislike most about this product?
It is a bit pricing. And I wish they had more built-in email marketing deliverability tools.
What recommendations would you give to someone considering this product?
Ensure you establish a clear structure within your Marketo instance. Use the tools and guidance provided by Adobe and the community members.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
Chandan S.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Jun 2021
Fantastic product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Everything
What is your favorite aspect of this product?
Reporting and integrations with CRM
What do you dislike most about this product?
Landing pages
What recommendations would you give to someone considering this product?
Strong tracking and marketing campaign functionality..
Pros
- Caring
- Over Delivered
- Friendly Negotiation
- Helps Innovate
Namrata R.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2021
Pricey but efficient tool for email marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Features set for email marketing, data segmentation, and integration
What is your favorite aspect of this product?
Creation of email marketing program
What do you dislike most about this product?
UI looks dated sometimes
What recommendations would you give to someone considering this product?
Worth the investment, if you have the budget
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features