This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Dawn R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Love Marketo and its features, but a bit pricey

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

It's easy to use once you get trained and the community.

What is your favorite aspect of this product?

That it works and you can customize to your needs.

What do you dislike most about this product?

It is a bit pricing. And I wish they had more built-in email marketing deliverability tools.

What recommendations would you give to someone considering this product?

Ensure you establish a clear structure within your Marketo instance. Use the tools and guidance provided by Adobe and the community members.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Chandan S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Everything

What is your favorite aspect of this product?

Reporting and integrations with CRM

What do you dislike most about this product?

Landing pages

What recommendations would you give to someone considering this product?

Strong tracking and marketing campaign functionality..

Pros

  • Caring
  • Over Delivered
  • Friendly Negotiation
  • Helps Innovate

Namrata R.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Pricey but efficient tool for email marketing

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Features set for email marketing, data segmentation, and integration

What is your favorite aspect of this product?

Creation of email marketing program

What do you dislike most about this product?

UI looks dated sometimes

What recommendations would you give to someone considering this product?

Worth the investment, if you have the budget

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

Most Popular Adobe Marketo Engage Comparisons