What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Dynamic Content
A/B Testing
Content Authoring
Text Messaging
Auto-Responders
Contact Database
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of IT Administration
Ease of Implementation
Quality of Features
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Adobe Marketo Engage Reviews
Su-Wei Y.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2022
Nearly Flawless Email Marketing System
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Email marketing software that is simple and fits the bulk of Marketers' demands. In my perspective, among the most crucial aspects is the ability to monitor and record consumer trends in order to customize communications that are pertinent to them.
What is your favorite aspect of this product?
Our marketing departments may use open API to gather data from client choices across numerous other platforms. This also improves our productivity and optimizes our marketing efforts.
What do you dislike most about this product?
The customized operations are restricted in scope. We are limited to 10 custom actions, thus if we intend to integrate with an additional system that uses operations, we have to choose a more expensive plan that's also prohibitively expensive in comparison to other competitors in the market.
What recommendations would you give to someone considering this product?
Pricing might be a stumbling block for new businesses. Nevertheless, the price of implementing later on is not appealing. So, when you are on the borderline, and for sustainability considerations, I'd suggest it. Marketo Engage has always been the clear victor in the vast majority of cases. Marketo Engage helps tick the bulk of the elements which a Marketer has to check in order to meet their daily work requirements.
Pros
- Reliable
- Enables Productivity
- Caring
- Respectful
Lorren B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2021
Feature rich with strong campaign handling
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Strong email campaign creation with strong data segmentation capabilities with behavioural segmentation too.
What is your favorite aspect of this product?
Email campaign with deeper data segmentation capabilities.
What do you dislike most about this product?
Some feature needs learning curves.
What recommendations would you give to someone considering this product?
Very strong email and digital campaign management tool and can handle a large amounts of data.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2021
Top of the line, get what you pay for
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
- Wastes Time
- Less Effective Service
