What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
Translation missing: en.product_page.ratings.score 7.8
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Adobe Marketo Engage Reviews
Randhir k.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2021
Fabulous for email marketing campaigns.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Easy creation and execution of e-mail marketing campaign.
What is your favorite aspect of this product?
Data segmentation and email campaign creation
What do you dislike most about this product?
UI feels laggy on many occasions.
What recommendations would you give to someone considering this product?
Very good tool for email marketing. Go for it for your email campaign management.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Jitendra B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
It is good product but price is effectively high.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Highly customisable marketing campaign creation
What is your favorite aspect of this product?
Campaign Reporting and data segmentation
What do you dislike most about this product?
Pricing is comparatively high
What recommendations would you give to someone considering this product?
If you have budget and doing omni channel marketing go for it
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Inspires Innovation
Manish P.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2021
Very good product.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Every thing.
What is your favorite aspect of this product?
I love auto motion
What do you dislike most about this product?
Nothing this product I love it
What recommendations would you give to someone considering this product?
Use this product only
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing