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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Ankita S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Reliable tool for email marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Execute email campaigns with a lot of conditions and targeting.

What is your favorite aspect of this product?

Reporting and email campaign creation.

What do you dislike most about this product?

UI can be improved for campaign creation.

What recommendations would you give to someone considering this product?

A very good marketing automation tool that's consisted of all the required features for the marketing team.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

Deborah Psalm D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Marketo, an essential for Marketing Automation

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo has a built in landing page testing and marketing calendar unlike other products. You can also see your SEO performance for reporting and analytics.

What is your favorite aspect of this product?

Marketo is fully customizable and it's recommended for any company size.

What do you dislike most about this product?

Not that I dislike it so much, but I feel like the user interface can be improved further and make it more enjoyable to use.

What recommendations would you give to someone considering this product?

Marketo is still the best option for marketing automation, always worth the money and time.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Darshil S.

  • Role: Consultant
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Built for Marketing at Scale!

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo engage has all the features and capabilities every enterprise level marketing requires starting from the base subscription!

What is your favorite aspect of this product?

Ease of use, customizability, Rich and scalable API

What do you dislike most about this product?

User Interface could be improvised and made more efficient and less resource consuming. Ability to access the instance OTG via PDAs

What recommendations would you give to someone considering this product?

Consider going for the product if you are planning to have a well planned strategy pre-implementation!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

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