What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Ankita S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Reliable tool for email marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Execute email campaigns with a lot of conditions and targeting.
What is your favorite aspect of this product?
Reporting and email campaign creation.
What do you dislike most about this product?
UI can be improved for campaign creation.
What recommendations would you give to someone considering this product?
A very good marketing automation tool that's consisted of all the required features for the marketing team.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
Deborah Psalm D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Marketo, an essential for Marketing Automation
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo has a built in landing page testing and marketing calendar unlike other products. You can also see your SEO performance for reporting and analytics.
What is your favorite aspect of this product?
Marketo is fully customizable and it's recommended for any company size.
What do you dislike most about this product?
Not that I dislike it so much, but I feel like the user interface can be improved further and make it more enjoyable to use.
What recommendations would you give to someone considering this product?
Marketo is still the best option for marketing automation, always worth the money and time.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Darshil S.
- Role: Consultant
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2021
Built for Marketing at Scale!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo engage has all the features and capabilities every enterprise level marketing requires starting from the base subscription!
What is your favorite aspect of this product?
Ease of use, customizability, Rich and scalable API
What do you dislike most about this product?
User Interface could be improvised and made more efficient and less resource consuming. Ability to access the instance OTG via PDAs
What recommendations would you give to someone considering this product?
Consider going for the product if you are planning to have a well planned strategy pre-implementation!
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features