What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Dynamic Content
A/B Testing
Content Authoring
Text Messaging
Auto-Responders
Contact Database
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of IT Administration
Ease of Implementation
Quality of Features
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Adobe Marketo Engage Reviews
João Pedro A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
The best Marketing Automation tool for Enterprises
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo it's simply the best one for Enterprise companies
What is your favorite aspect of this product?
The reliability, it's a product you can trust with a ton of customization.
What do you dislike most about this product?
the UX it's very bad.
What recommendations would you give to someone considering this product?
If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nataliea L.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2022
Adobe Marketo Engage is a King in marketing.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
As a Digital Marketer, Adobe expertise Cloud offers you the best all-in-one marketing management tool kit. With the assistance of this my analytics, data mining, and structuring of everything became quite simple. Easy and best-in-class UI. From my working experience, it’s one of the most effective in the trade to require your marketing insights and analytics to the next level. It’s easy to manage multiple regions at intervals of one instance, compared to Pardot wherever you had to own an inspiration that supported multiple business units that essentially operated as independent instances.
What is your favorite aspect of this product?
Adobe Marketo engage is a sturdy product, that permits you to make a correct marketing sales funnel, manage marketing campaigns, track your campaign success and build the proper flows to modify just about any functionality. With its’ LaunchPoint functionality, you’ll integrate Marketo with multiple platforms, similar to 6Sense, LinkedIn LeadGen, Facebook Ads, etc, and acquire your lead information populated directly into the system. Marketo additionally offers webhook functionality, therefore, having the required knowledge of the matter, you can create webhooks to send lead data to different channels your team uses for communication.
What do you dislike most about this product?
Adobe can be a lot updated on individualized customization of reports. A lot of options will be another to interpret the information in various forms. Also, request time can be reduced.
What recommendations would you give to someone considering this product?
If you’re searching for a 1 stop shop for your marketing automation needs, Marketo is perhaps the most effective choice. However, you’ll hire a Marketo skilled to use this tool properly.
Pros
- Reliable
- Unique Features
- Effective Service
- Saves Time
Maria P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Adobe Marketo Engage - A Famous Marketing Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It is flexible and simple platform. The user interface is quite clean and easy. It allows different teams and users’ to collaborate and communicate within a single application. It allows users’ to organize e-mails as well.
What is your favorite aspect of this product?
It is extensible platform and it integrates very well with other applications. Users’ can get different free features from this. It gives users’ the opportunity to automate. User can keep all their subscribers or customers at one place.
What do you dislike most about this product?
It has slow processing speed which agitates the user. Some functionalities can be difficult to perform. Reporting and creating analytics feature can be a bit time-consuming and difficult for the users’.
What recommendations would you give to someone considering this product?
The speed of this platform should be made fast for better user experience. made easy so that user would not have to learn it. Reporting and analytics feature should be made better.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Caring
