What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Jessica J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Mar 2022
Marketing Campaign Tool that really works
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo is a lead scoring stage for the amateurs to lead their business in a useful and effective way. It is extremely speedy in sending messages. It's an association of information and mechanization framework, both are sufficient. Its features of detailing information and memberships have empowered us to impart the records to outcasts considerably more without any problem. It sends the email right to the designated individuals. It is likewise engaged with occasion movement logging. It is very adaptable.
What is your favorite aspect of this product?
I have been involving Adobe Marketo for just about 10 years and is generally my foundation of decision. In pretty much every utilization case, Marketo will win out, as I would see it. I love the wonderful way Marketo bunches everything into a "program," making it more straightforward to investigate promoting drives. The mix between Salesforce is top-notch. I like the capacity to parcel the information base when required and have effectively utilized work areas that were fitting for various specialty units which have been extremely helpful to keep clients, announcing, and programs isolated.
What do you dislike most about this product?
The restricted idea of the custom exercises. You are provisioned with ten custom exercises, so on the off chance that you anticipate coordinating to an outside stage that uses exercises, you want to pick a higher bundle that is cost-restrictive contrasted with different players in the space.
What recommendations would you give to someone considering this product?
Adobe Marketo is appropriate to make a mind-boggling marketing mechanization framework with many moving parts. Counting yet not restricted to: information base administration, overseeing complex, and a wide assortment of email campaigns, structures, points of arrival, administrator settings with the client the executives, associations with outsider frameworks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Inspires Innovation
Robyn H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Robust Marketing Automation
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage is a complicated and robust marketing automation and engagement tool. It gives you the flexibility to do almost anything in the marketing automation world. The drawback is that, because of the complication, it does require a dedicated (knowledgeable) resource.
What is your favorite aspect of this product?
Full cycle nurture, ability to customize lead scoring, full automation capabilities
What do you dislike most about this product?
Because of the complexities, it can be tough to trouble shoot. Having worked in Marketo for over 5 years, I still find things on a daily basis that I don't know.
What recommendations would you give to someone considering this product?
If you want the best product on the market, it's Marketo. But you need to give yourself 3-6 months for implementation and onboarding. And you will need to hire a dedicated (knowledgeable) resource. If you can hire someone with an MCE, that would be preferred.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Security Protects
Cons
- Less Effective Service
Alecsandra V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Increasing daily engagements & enhances marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Working in the marketing department, I did learned a thing or two and from my own experience I am able to say that a good marketing platform play a very important role in your overall growth as a company and revenue as well. All smart companies choose a good platform for their marketing department to enhance and boost their sales by 10x performance in very less time and Adobe market engage helps with that is a very professional manner.
What is your favorite aspect of this product?
Adobe Marketo Engage, since its release in 2018, is performing its JD as a collaborative platform for both marketing and sales teams in companies. You can manage data, create content and do automated marketing all under one roof. From email marketing to landing pages, campaigns and reporting and analytics on day to day basis is not a hard task anymore. You can get everything in your hand by few single clicks in the matter of seconds.
What do you dislike most about this product?
You pay quite a bit of a price to get your hands on this one but choosing an expensive software without any trail beforehand? It is just like getting your self-something that might not be comfortable or a shirt that might be not your right size. This one is a great software, everybody knows that, but it can be problem in many companies before making the decision.
What recommendations would you give to someone considering this product?
An exceptional software that is helping you manage your everyday tasks right in your hands and that too with excellence. It can be a bit pricey at first but I assure you that it’s worth the money. You can get yourself something that is very efficient and worth for all the money you might be spending.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service