This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Jessica J.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Marketing Campaign Tool that really works

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo is a lead scoring stage for the amateurs to lead their business in a useful and effective way. It is extremely speedy in sending messages. It's an association of information and mechanization framework, both are sufficient. Its features of detailing information and memberships have empowered us to impart the records to outcasts considerably more without any problem. It sends the email right to the designated individuals. It is likewise engaged with occasion movement logging. It is very adaptable.

What is your favorite aspect of this product?

I have been involving Adobe Marketo for just about 10 years and is generally my foundation of decision. In pretty much every utilization case, Marketo will win out, as I would see it. I love the wonderful way Marketo bunches everything into a "program," making it more straightforward to investigate promoting drives. The mix between Salesforce is top-notch. I like the capacity to parcel the information base when required and have effectively utilized work areas that were fitting for various specialty units which have been extremely helpful to keep clients, announcing, and programs isolated.

What do you dislike most about this product?

The restricted idea of the custom exercises. You are provisioned with ten custom exercises, so on the off chance that you anticipate coordinating to an outside stage that uses exercises, you want to pick a higher bundle that is cost-restrictive contrasted with different players in the space.

What recommendations would you give to someone considering this product?

Adobe Marketo is appropriate to make a mind-boggling marketing mechanization framework with many moving parts. Counting yet not restricted to: information base administration, overseeing complex, and a wide assortment of email campaigns, structures, points of arrival, administrator settings with the client the executives, associations with outsider frameworks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Inspires Innovation

Robyn H.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Robust Marketing Automation

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is a complicated and robust marketing automation and engagement tool. It gives you the flexibility to do almost anything in the marketing automation world. The drawback is that, because of the complication, it does require a dedicated (knowledgeable) resource.

What is your favorite aspect of this product?

Full cycle nurture, ability to customize lead scoring, full automation capabilities

What do you dislike most about this product?

Because of the complexities, it can be tough to trouble shoot. Having worked in Marketo for over 5 years, I still find things on a daily basis that I don't know.

What recommendations would you give to someone considering this product?

If you want the best product on the market, it's Marketo. But you need to give yourself 3-6 months for implementation and onboarding. And you will need to hire a dedicated (knowledgeable) resource. If you can hire someone with an MCE, that would be preferred.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Security Protects

Cons

  • Less Effective Service

Alecsandra V.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Increasing daily engagements & enhances marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Working in the marketing department, I did learned a thing or two and from my own experience I am able to say that a good marketing platform play a very important role in your overall growth as a company and revenue as well. All smart companies choose a good platform for their marketing department to enhance and boost their sales by 10x performance in very less time and Adobe market engage helps with that is a very professional manner.

What is your favorite aspect of this product?

Adobe Marketo Engage, since its release in 2018, is performing its JD as a collaborative platform for both marketing and sales teams in companies. You can manage data, create content and do automated marketing all under one roof. From email marketing to landing pages, campaigns and reporting and analytics on day to day basis is not a hard task anymore. You can get everything in your hand by few single clicks in the matter of seconds.

What do you dislike most about this product?

You pay quite a bit of a price to get your hands on this one but choosing an expensive software without any trail beforehand? It is just like getting your self-something that might not be comfortable or a shirt that might be not your right size. This one is a great software, everybody knows that, but it can be problem in many companies before making the decision.

What recommendations would you give to someone considering this product?

An exceptional software that is helping you manage your everyday tasks right in your hands and that too with excellence. It can be a bit pricey at first but I assure you that it’s worth the money. You can get yourself something that is very efficient and worth for all the money you might be spending.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Most Popular Adobe Marketo Engage Comparisons