What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 8.7
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
Aparna S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Understanding our website is more easy now
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe analytics can be seamlessly integrated with other Abobe products which makes working on multiple projects very much centralised and easy
What is your favorite aspect of this product?
My favorite aspect with Adobe Analytics is the fact that we can easily track the user engagements. Also, setting up tracking codes on multiple websites to understand the entry source for targetted customers is very much useful
What do you dislike most about this product?
The overall user interface could be improved. Navigating to certains reports is long and time consuming
What recommendations would you give to someone considering this product?
I would surely recommend this for businesses who have already deployed other Adobe suite of products into their business process.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Aviral G.
- Role: Vendor Management
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Aug 2022
Best Analytics tool for deeper insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Only Adobe lets you mix, match and analyse data from anywhere in the customer journey.
What is your favorite aspect of this product?
It helps you combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience.
What do you dislike most about this product?
Support services are not that much efficient that is expected.
What recommendations would you give to someone considering this product?
it is helpful for locating the best sources of targeted traffic and for optimizing overall marketing activity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Lisa C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Best Business Intelligence System
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The most important aspect of Adobe Analytics is the flexibility with which it may be integrated. Adobe Launch may be used as much or as little as your circumstances allow, with plenty of flexibility to adapt to a wide range of complex settings.
What is your favorite aspect of this product?
Adobe Analytics Cloud is the enterprise's best intelligence system. It assists the venture to go from insights to action in real-time by incorporating the audience as the enterprise's intelligence system. It allows data to be shared across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to record, aggregate, rationalize, and comprehend massive volumes of diverse data.
What do you dislike most about this product?
The integration phase was one of the most difficult for us and you need to accept advice from an agency very carefully. It must also be designed for mobile app analytics because there may be issues with page-based application analytics. You may also want Excel Adobe Report Builder for more complex segmentation.
What recommendations would you give to someone considering this product?
I love Adobe Analytics and would unquestionably suggest it for the appropriate use cases. The 'blank sheet' approach of integration might be intimidating at first, but with appropriate planning, technical understanding, and perseverance, it can become one of the most powerful tools in a data suite.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
