What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Helps Innovate
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
AI Tools
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
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Voice of the Customer
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Digital Analytics
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Product Analytics
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Customer Intelligence
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Adobe Analytics Reviews
Katheline O.
- Role: Human Resources
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
A Game-Changer in Digital Marketing Insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is different because it uses smart tools, tracks across channels, and works well with other Adobe products for better customer insights.
What is your favorite aspect of this product?
The best thing about Adobe Analytics is its smart AI tools that make it easy to understand and use complex data.
What do you dislike most about this product?
It can be hard for new users to learn and use all its advanced features.
What recommendations would you give to someone considering this product?
I would suggest them to use the training tools to learn how it works, and make sure your team can handle its advanced features.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Aman G.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Fantastic tool
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Number one in the Market
What is your favorite aspect of this product?
Data Segmentation and Web Analytics
What do you dislike most about this product?
Nothing at the moment almost fulfill my requirements
What recommendations would you give to someone considering this product?
Amazing tool go for it!
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Mahika T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
My Take on Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates
What is your favorite aspect of this product?
Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.
What do you dislike most about this product?
Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners
What recommendations would you give to someone considering this product?
If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
