What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Voice of the Customer
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Customer Intelligence
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Adobe Analytics Reviews
Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2023
This tool provides a top-level view of web traffic
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics reveals the movements of visitors and how they use the site. It examines user actions, favored pages, and paths to conversion. The tool identifies the pages with the most clicks, which helps improve content. It also charts user journeys, highlighting areas where conversions occur. The tool analyzes user sessions to uncover engagement patterns. Finally, it maps the flow of users through the website, revealing trends in navigation. Adobe Analytics monitors user interactions to enhance understanding, allowing personalized dashboards for focused analysis. It streamlines reporting by generating reports automatically.
What is your favorite aspect of this product?
This transforms raw data into actionable insights, guiding Analyst-Developers in refining user experiences. Real-time analytics ensure developers have access to the latest data for swift decision-making. Compatible with many platforms, Adobe Analytics enables the analysis of data from different sources.
What do you dislike most about this product?
However, there are limitations to its real-time reporting features, and it can benefit from expanding integration options with other Adobe Creative Cloud tools. By addressing these shortcomings, marketers, and analysts can derive richer insights and foster more agile and data-driven digital strategies.
What recommendations would you give to someone considering this product?
To this end, we recommend that Analyst-Developers consider Adobe Analytics as a valuable tool for navigating the complex waters of web development. The capacity to interpret digital footprints, combined with practical insights, gives it significant value in designing web applications that prioritize the user experience. Adobe Analytics smoothly syncs with other Adobe Creative Cloud products, promoting a unified digital environment. Adobe Analytics refreshes data in real-time, providing immediate knowledge of user conduct. It uses predictive analytics to help predict user trends.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vipul C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Great for detailed analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
In comparison to Google analytics, Adobe analytics provide detailed analysis.
What is your favorite aspect of this product?
Custom evars and props which can be triggered on website activity.
What do you dislike most about this product?
Bad help section
What recommendations would you give to someone considering this product?
Good to have.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
