What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Product Analytics
Translation missing: en.product_page.ratings.score 8.7
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Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Apr 2020
Ease to Use!
Likeliness to Recommend
Pros
- Generous Negotitation
- Transparent
- Helps Innovate
- Continually Improving Product
Alejandro R.
- Role: C-Level
- Industry: Recreation
- Involvement: IT Leader or Manager
Submitted Jan 2020
It has very good reputation
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The brand makes the difference
What is your favorite aspect of this product?
Ease to use and it really works fine
What do you dislike most about this product?
it has no free version.
What recommendations would you give to someone considering this product?
Before buying this program you should find out everything about its use. In the web abound a lot of information
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
