What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 8.7
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
NATHANIEL C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2021
The best And Powerful Analytics Platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is easy to use. The platform can hold a huge dataset. It is very accurate in its analytics.
What is your favorite aspect of this product?
The fearture called anomaly detection is very helpful because it helps to expose web traffic activity that is not normal. We get alerts when there are anomalies in the analytics. Integrates with our CRM. The reporting fearture is accurate and detailed. For data analysis there are many options like the flow charts , fallouts and conversion funnels. Does analytics for campaigns. The segmentation within the tool for reporting is very insightful.
What do you dislike most about this product?
There is nothing to dislike about Adobe Analytics.
What recommendations would you give to someone considering this product?
Adobe analytics has been very helpful in bringing insight to our data. I highly recommend Adobe Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aravind K.
- Role: Consultant
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Apr 2021
A tool with great analytical features
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
This analytics tool can be integrated with the organization's CRM which make the task much easier.
What is your favorite aspect of this product?
The features in this tool are well designed where every data can be drilled for more insights. Large variations in metrics and dimensions is an added advantage.
What do you dislike most about this product?
The setup in this tool has to be updated. It involves continuous learning to excel in this software.
What recommendations would you give to someone considering this product?
It can be used in all mediums of organization, especially in a large organization where large data sets and complex function are involved. It really helps in understanding the customer journey which adds value to the organization.
Pros
- Continually Improving Product
- Trustworthy
- Caring
- Saves Time
Chase J.
- Role: C-Level
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Apr 2021
Fantastic software and analytics tool. Easy to use
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It offers good customer service solutions and it is easy to learn
What is your favorite aspect of this product?
The degree of customization in reporting and analytics is impressive
What do you dislike most about this product?
The cost was fairly expensive for me
What recommendations would you give to someone considering this product?
To look for better pricing or discounts
Pros
- Altruistic
- Appreciates Incumbent Status
- Helps Innovate
- Performance Enhancing
Cons
- Less Friendly Negotiation
