What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Product Analytics
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Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
Christina G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2021
great company to pick
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
the company is just fantastic.
What is your favorite aspect of this product?
the features are easy to use and help so muhc in our company
What do you dislike most about this product?
nothing to say her really
What recommendations would you give to someone considering this product?
give it a try and then maybe even choose other features and softwares from this company
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Great product!
Likeliness to Recommend
Pros
- Efficient Service
- Saves Time
- Security Protects
- Helps Innovate
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Under Delivered
Chasity R.
- Role: C-Level
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Apr 2021
Easy to use and worth the investment.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe has a tradition of stability and is number one in digital upgrading systems. There really is no comparison.
What is your favorite aspect of this product?
Adobe, as an overall digital system, has superceded all of our professional expectations. Every aspect of this product has been beneficial to our business.
What do you dislike most about this product?
No comment.
What recommendations would you give to someone considering this product?
Invest in the best thing for your business. Go Adobe or go home!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
