What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Voice of the Customer
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Customer Intelligence
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Adobe Analytics Reviews
Melisa Y.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Best Web Analytics Software
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
With Adobe Analytics, monitoring campaigns is easy and understanding general website analytics is straightforward too. What's more the software is affordable and using it is easy
What is your favorite aspect of this product?
Using Adobe Analytics is easy thanks to the UI The software is very capable and comes with great reporting features. The software is affordable It makes it easy to create and monitor online campaigns
What do you dislike most about this product?
No single dislike as Adobe Analytics has over delivered
What recommendations would you give to someone considering this product?
For website analytics, I recommend Adobe Analytics. We have been using it for a while and it has out performed thanks to it's many features
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Very powerful and accurate web analytics platform
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Cons
- Less Reliable
- Commodity Features
Shan A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2021
Top of the line web and mobile analytics product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Its one of the best mobile and web analytics platform in the market. It does more than its been said about adobe analytics. You can basically read each and every behaviour of your audience to get the best outcome for your organisation
What is your favorite aspect of this product?
The audience segmentation is one of the best from Adobe analytics, i love how easy it is to pull up reports and make dashboards for traffic reporting and custom events
What do you dislike most about this product?
I havent found any flaw in adobe analytics yet. I would still say pricing could have been better
What recommendations would you give to someone considering this product?
This product is for innovators and creators, the best dashboarding within the market to understand your audience behaviour. Its no doubt a great product with many features, when purchasing the product a company must make sure you hire the right person for it as its nothing like GA or Alexa which are no doubt powerful but not as good as Adobe analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
