What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Product Analytics
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Voice of the Customer
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Customer Intelligence
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Adobe Analytics Reviews
Vinicius D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2022
A valuable tool for making decisions
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Fast data processing, which allows you to produce information in real time.
What is your favorite aspect of this product?
It is possible to identify from the first to the last customer interaction, this capability allows you to map the user's entire trajectory, helping to identify behavior patterns and the understanding of the sales cycle that customers go through during the digital experience.
What do you dislike most about this product?
As it matches what I need, I have no suggestions.
What recommendations would you give to someone considering this product?
A valuable tool in data intelligence, it provides accurate analysis of performance indicators by monitoring the interactions that the user performs during the digital experience, whether via desktop or mobile. The reports provided are fundamental for making decisions and directing marketing strategies.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jessica A.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted May 2022
Excellent web access analysis tool
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
In terms of web access analysis, I believe it is possible to analyze almost all the data that users would want to know. Since detailed configurations related to reporting, etc. are possible, it is highly customizable and allows analysis with a high degree of freedom. By linking with other Adobe-related tools, it can be used as an analysis tool in a wider range.
What is your favorite aspect of this product?
If you are new to the operation, you may need to get used to it, but you can create a report by simply dragging and dropping each index from the selection screen on the left to the screen that displays the report, and the report will be displayed neatly. Especially recommended for those who operate large or complex websites.
What do you dislike most about this product?
Since the initial design (label design, variable design) requires specialized knowledge and expertise, Adobe consulting and support by specialists will incur additional costs. The product itself is a bit expensive, so it may cost a bit more than other tools.
What recommendations would you give to someone considering this product?
It is now possible to perform a broader and more detailed analysis of the websites we operate. It is also possible to create reports for each target by customizing them, so it can be said that most of the data needed for web analytics can be obtained with this product. Based on the data analyzed by Adobe Analytics, it is now possible to modify the web content and run the PDCA cycle, such as data analysis.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Nitin T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Adobe Analytics - website audience tracking and go
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great
What is your favorite aspect of this product?
The granularity of audience tracking and the easy to customised panel
What do you dislike most about this product?
Its a bit costly and UI can be improved comparing to the market leader - Google Analytics
What recommendations would you give to someone considering this product?
Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Under Delivered
- Commodity Features
- Less Generous
