What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Contact Database
Dynamic Content
Basic Reporting and Analytics
A/B Testing
SPAM Compliance
Text Messaging
Email Templates
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Matt M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Great value for SME's
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It stands out because its automation features are way more flexible than most. You can build really detailed workflows without jumping through hoops, and it actually connects your email marketing with a built-in CRM, so you don't need a bunch of separate tools. The segmentation and personalisation options are also a big step up from other platforms I’ve tried. In short, it feels like everything’s joined up and just works, which saves time and headaches.
What is your favorite aspect of this product?
The automation builder is really intuitive and flexible and you can set up pretty complex workflows
What do you dislike most about this product?
Just the social side of it - mentioned previously
What recommendations would you give to someone considering this product?
Definitely learn to use the automation builder - it works really well and its worth the time to learn.
Pros
- Enables Productivity
- Respectful
- Trustworthy
- Caring
Ajibola T.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Oct 2025
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
it's advanced automation and personalization
What is your favorite aspect of this product?
Easy Automation
What do you dislike most about this product?
I think the subscriptions are a bit expensive
What recommendations would you give to someone considering this product?
I definitely recommend this product for business use. It makes marketing easy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Mantesh C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2025
The Best Powerful & Scalable Email Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign differentiates itself from other email marketing platforms like Mailchimp, Zoho, etc.. This tool having through its advanced automation (AI) capabilities, integrated with any CRM, and omnichannel engagement tools. The marketing automation is simply easy to set up. This tool is cost-effective.
What is your favorite aspect of this product?
My favorite part of ActiveCampaign is its automation capabilities. It allows me to create really personalized and sophisticated customer journeys without having to manually manage every step.
What do you dislike most about this product?
The thing I like the least about ActiveCampaign is its learning curve. There’s so much functionality, and while that’s great, it can be overwhelming at first.
What recommendations would you give to someone considering this product?
I would definitely recommend ActiveCampaign if you’re looking for a robust, scalable solution for your marketing and sales processes.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
