What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
94 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Friendly Negotiation
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Activity and Workflow Management
Sales Management
Marketing Management
Customer Service Management
Collaboration
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Account and Contact Management
Lead Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.7
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.7
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2025
Still My Favorite Email Marketing and CRM Plat
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Continually Improving Product
- Enables Productivity
Ashutosh K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jan 2025
Fantastic software for mail marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
What really makes ActiveCampgain stand out is its all-in-one approach. Unlike many other tools, it doesn’t just focus on email marketing— it also includes features like landing page builders, webinar hosting, and automation workflows, all in one platform. The drag-and-drop email editor is super easy to use, even for beginners, while the automation tools are powerful enough for advanced users. It’s also great for small to mid-sized businesses because it balances functionality and ease of use without being overwhelming. The customer support is reliable, and the pricing is competitive compared to other options in the market.
What is your favorite aspect of this product?
My favorite thing about ActiveCampaign is the automation feature. It makes creating personalized, targeted email campaigns so much easier. You can set up automated workflows based on user actions, which helps save time and improve engagement. It’s a game-changer for streamlining email marketing and creating meaningful connections with subscribers.
What do you dislike most about this product?
One thing I’d improve is the email deliverability. Sometimes, emails end up in the spam folder rather than the inbox, which can impact engagement. It’d be great if this could be improved to ensure better inbox placement and consistency in email delivery.
What recommendations would you give to someone considering this product?
Explore the Automation Features: If you’re looking to save time and engage your audience more effectively, definitely dive into the automation workflows. Take Advantage of the All-in-One Platform: The ability to manage email marketing, landing pages, and webinars in one place is a big time-saver. Consider Your Business Size: While GetResponse is great for small to mid-sized businesses, make sure the features align with your needs before committing. Start with a Trial: Test out the platform with a free trial to get a feel for the features and see if it fits your workflow.
Pros
- Trustworthy
- Unique Features
- Saves Time
- Respectful
Arj s.
- Role: Human Resources
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2025
effiecient, updated and costly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
i guess its efficient AI Personalized features
What is your favorite aspect of this product?
the favorite aspect of this software is that it made easy and efficient workflow with increased client participation. Client engagement made sales much better and this is all happening with help of software
What do you dislike most about this product?
it is common complain with this software which is little high pricing. it is little complex in its some of features not all of them but some are very detailed and Stergiou
What recommendations would you give to someone considering this product?
its some very helpful features made it hit in the sales but pricing skills it s buzz.... pricing should be manageable even for basic skill level.
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Under Delivered
