What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Collaboration
Account and Contact Management
Telephony and Call Center Management
Customer Service Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Translation missing: en.product_page.ratings.score 9.0
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Sharon A.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Affordable pricing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Affordability and scalability
What is your favorite aspect of this product?
Greater customer support team who responds to both technical and sales inquiries
What do you dislike most about this product?
Limited templates for customizing email campaigns
What recommendations would you give to someone considering this product?
It's affordable and favours small businesses to use the solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arnold P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
The right combination of power and flexibility.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We've used other providers, but this one has much more sophisticated, easy-to-use automation options and a drag-and-drop email editor.
What is your favorite aspect of this product?
The automations in ActiveCampaign are strong and adaptable. I can create complex workflows that seamlessly handle everything from customer onboarding to promotions thanks to the wide range of triggers and actions that can be accessed. I trust that my clients receive correct and timely communications since the automations operate with consistency.
What do you dislike most about this product?
Customer service is sometimes slow to respond, although they are helpful when they do.
What recommendations would you give to someone considering this product?
Thanks to its easy-to-use interface, ActiveCampaign simplifies managing contacts, setting up campaigns, and creating automations. You won't need any technical knowledge to navigate it easily. Companies looking to centralize their CRM and email correspondence will find it quite beneficial.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
