What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Master Data Management
Email Marketing Automation
Multivariant Testing
Customer Journey Modelling
Mobile Marketing Management
Marketing Project Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of Implementation
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
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Marketing Automation - B2B
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.8
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ActiveCampaign Reviews
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Matt O.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Friendly and easy to use interface
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Advanced personalization to segment customers and send specific messages. Integration with various external platforms and tools. All-in-one platform that offers marketing automation, CRM and email campaigns.
What is your favorite aspect of this product?
Improve customization of email templates to allow for more design options. Simplify the initial setup process to facilitate adoption by new users. Improper use of advanced personalization can lead to errors in customer segmentation. The high cost can be an obstacle for small businesses.
What do you dislike most about this product?
Higher price compared to other marketing automation tools. Initial setup can be a bit complicated for beginner users.
What recommendations would you give to someone considering this product?
Limitations on customizing email templates. The tracking function can be improved to provide more details on customer interaction.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing