What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Contact Database
Dynamic Content
Basic Reporting and Analytics
A/B Testing
SPAM Compliance
Text Messaging
Email Templates
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Giovanni C.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2026
ActiveCampaign is Comprehensive and Accurate
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This is a friendly and easy to customize email marketing platform. The capabilities of ActiveCampaign are impress, making it a great email marketing automation solution.
What is your favorite aspect of this product?
I like how amazing, easy to use and accurate this email marketing and automation platform is. Moreover, ActiveCampaign is affordable to use.
What do you dislike most about this product?
ActiveCampaign has been a dependable and flawless email marketing and automation platform. No complaints.
What recommendations would you give to someone considering this product?
If your company needs a comprehensive email marketing and automation solution, you should try ActiveCampaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Alana H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2025
Marketing tool you can trust
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Templates make it easy to create email, good delivery rate and easy tracking with advance analytics. Client support is great
What is your favorite aspect of this product?
Simple user interface
What do you dislike most about this product?
Pricing plan are a little high
What recommendations would you give to someone considering this product?
Simple and easy tool for marketing
Pros
- Reliable
- Enables Productivity
- Effective Service
- Unique Features
Furkan K.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Vendor Management and Renewal
Submitted Nov 2025
Powerful tool once you get the hang of this.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign stands out because it gives a perfect mix of email marketing and automation in one place. The automation is way more advanced compared to many other tools, and it actually helps save time once you set it up. Plus, it’s pretty smooth to use once you get the hang of it, and the integrations with other apps make it even more useful for daily work.
What is your favorite aspect of this product?
My favorite thing about ActiveCampaign is its automation. Once you set it up, it basically runs everything on its own from sending emails to following up with leads. It saves a lot of time and keeps things consistent without me having to manually check everything. Because when we have heavy workflow just because of this we can manage that flow easily since it saves the time a lot.
What do you dislike most about this product?
What I dislike most is that it can feel a bit complex in the beginning. There are so many options and settings that it takes some time to get used to everything. Also, the pricing goes up as your contacts increase, which can get a bit expensive over time.
What recommendations would you give to someone considering this product?
If you’re planning to use ActiveCampaign, I’d say go for it if you want strong automation and are okay spending a bit of time setting it up in the beginning. Once it’s running, it really makes things easier. But if you’re just starting out or have a small list, it might feel a bit advanced and slightly pricey. I would recommend trying the free trial first to see if it fits your needs and workflow before fully committing.
Pros
- Trustworthy
- Caring
- Transparent
- Helps Innovate
