What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Steffi S.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Easy to use and a great product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's user interface
What is your favorite aspect of this product?
The efficiency of the product
What do you dislike most about this product?
Some programs run slow
What recommendations would you give to someone considering this product?
To make it more user friendly
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Effective Service
Nazmina D.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Fantastic product with great onboarding support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Sophisticated automations
What do you dislike most about this product?
Automations
What recommendations would you give to someone considering this product?
Definitely sign up for the free trial and have a good go at it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ruthy L.
- Role: C-Level
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Jul 2021
Unlimited possibilities!!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Their sales process was s active (but not pushy) the other tools I was checking were just left out. They took the time to understand my needs - and then they delivered. and delivered more and more. AC has so many options and capabilities, from lead management to email marketing, to business automation - I know we're just starting to scratch the surface.
What is your favorite aspect of this product?
Automations are the most amazing thing created ever. This plus Zapier to connect all our tools and data is the perfect piece of heaven for customer experience. With AC you can easily control the experience from the first contact on the website to repeated sales. All in one place, All very intuitive. LOVE it.
What do you dislike most about this product?
I wish there were "number" fields for contacts with the ability to run calculations on top of them. (They exist for accounts and deals, of course, but not all fields can be declared a number)
What recommendations would you give to someone considering this product?
Write down or tell yourself out loud what you're trying to accomplish in each step. In the beginning, I was so excited about automations, I ended up over-complicating some things. Later on, I ran a clean-up session where I was able to shorten processes from 20 to 10 steps or less - leaving fewer places for friction or issues.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
