What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Povilas P.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use. Price is fear.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has more features that i needed and it is easy to use.
What is your favorite aspect of this product?
Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.
What do you dislike most about this product?
My emails is marked as promotion or even spam and this is what i am most unheappy.
What recommendations would you give to someone considering this product?
To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.
Pros
- Saves Time
- Trustworthy
- Efficient Service
- Effective Service
Camilo H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
An Essential Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It´s integrate very usefull features into one platform
What is your favorite aspect of this product?
I love the Email Marketing Tool
What do you dislike most about this product?
The Customer Support team doesn´t give clear answers
What recommendations would you give to someone considering this product?
Just use it! You won´t regret it!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Slower Product Innovation
- Less Efficient Service
- Less Effective Service
Ian H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Great Product and Functionality for the Price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The customer service and product feature documentation are very, very good. They also offer free 30-minute monthly consults from their professionals, it's great!
What is your favorite aspect of this product?
Ease of use and features that are intuitive and valuable for our company deals.
What do you dislike most about this product?
The contact search is a little slow.
What recommendations would you give to someone considering this product?
Worth checking out for sure, it's quite amazing that the features and support come for what we pay each month (the Professional version).
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
