What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Salini K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2021
Effective & Powerful Automation Tool Ever
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We utilized ActiveCampaign for a variety of purposes, including automated email and form processes to introduce the service, customized landing pages that synchronize with our Triggering event system, and a CRM and pipeline to track users and potential partners. We like tracking individual users to see how they interact with our material. That's why it differs from other products or services.
What is your favorite aspect of this product?
I always assumed that ActiveCampaign would be out of my price range as a newer company owner, but that was not the case until I decided to give it a shot. Not only was there a reasonable pricing point that suited my company, but the customer support manager who was assigned to me treated me as if I were a high-priced consumer. I've discovered new methods to engage my email list and gain more subscribers while utilizing it for the past six months. It's simple to use, offers fantastic choices even on the basic subscription, and provides a wealth of information on expanding your mailing list.
What do you dislike most about this product?
Active Campaign may be a massive learning curve as you gain a grasp on the various ways you can configure the system to fit your needs. You are not using every item, just like you don't have to use every tool, but it might be difficult to determine which ones to prioritize first in order to generate momentum for your business.
What recommendations would you give to someone considering this product?
I looked at numerous systems and found that none of them provided all we needed, however, ActiveCampaign came closest. The reality is that the free induction and continuing assistance are so fantastic. This process has been incredible. Obviously, it depends on your demands and which platform meets the most of them, but if you're looking for something simple to set up and use but is also strong and has a number of advantages. Active Campaign is fantastic!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
James M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Our favorite application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid software that allows you to engage efficiently and easily with customers around the Globe. It allows us to market our business widely across the world. It is extremely easy and fast to install and set up. Getting started with ActiveCampaign is simple and fast.
What is your favorite aspect of this product?
ActiveCampaign has brought a huge impact in our company since it allows us to collaborate with clients from anywhere anytime across the world. It is a very secure application since it provides high security for your data. I like the ability to generate multiple eye-catching campaigns and instantly send them.
What do you dislike most about this product?
Since i started using ActiveCampaign i have never encountered any challenge. It is a brilliant tool for email marketing. Nothing to mention as a disadvantage about it.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign to all prospective customers looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Kethwell K.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2021
A very nice and unique tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid application that enables you to easily and quickly create professional campaigns and instantly send them. It allows you to manage email lists easily, send outbound emails within few seconds and personalize emails. I like it because it makes our work more easier and efficient.
What is your favorite aspect of this product?
ActiveCampaign is a brilliant and powerful platform for email marketing purposes. It supports great features that allow you to engage with customers around the Globe. It has a very simple and user-friendly interface which makes it easy to use and learn. I like the fact that it provides top security for your data thus making it a very secure application for email marketing.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has never frustrated me even a single day. It is a brilliant tool for email marketing. Nothing to dislike about it.
What recommendations would you give to someone considering this product?
To all companies looking for a powerful tool for email marketing, i recommend ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
