What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Damaris M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
An exceptional and safe tool for online marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
For the last 3 years i have been using ActiveCampaign i can confidently disclose that it is a great and reliable solution for email marketing. It is an excellent and outstanding solution that allows you to reach your customers via email. It is simple, fast and easy to implement and set up. Again, the application has the best support team behind it. The best customer support i have ever interacted with.
What is your favorite aspect of this product?
ActiveCampaign is a solid and recommendable application for online marketing. One thing i like most about it is how it allows me to engage my clients regardless of where they are. Additionally, ActiveCampaign has a very intuitive and friendly interface and this makes it simple to work with.
What do you dislike most about this product?
I like everything about ActiveCampaign. It is a brilliant and reliable solution for sending professional campaigns to customers around the world.
What recommendations would you give to someone considering this product?
ActiveCampaign has everything you are looking for. I recommend it to all companies, both small and large.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service
Margaret N.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
A very effective application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the most secure software since it provides high security for your data. It is a complete and an advanced application that helps you to market your products online thus saving marketing costs and time. Since i started using ActiveCampaign, it has been a reliable and profitable application and so i recommend it for email marketing.
What is your favorite aspect of this product?
ActiveCampaign allows us to collaborate easily and effectively with our international and local customers. It has brought a very huge impact in our company and i must recommend it as a beneficial solution for email marketing purposes. It allows you to create professional campaigns and instantly send them.
What do you dislike most about this product?
ActiveCampaign is the way to go software for email marketing. Nothing to highlight as a complain about it since it comfortably meets all our marketing requirements.
What recommendations would you give to someone considering this product?
I must recommend ActiveCampaign to all companies looking for a cost-effective solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
James K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
An advanced application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
What differentiate ActiveCampaign from other similar products is its usability, simplicity and flexibility. It is a brilliant and amazing platform that makes our work more easier and efficient since it allows us to do marketing online thus saving money and time.
What is your favorite aspect of this product?
My experience with ActiveCampaign has always been overwhelming because it allows you to easily collaborate with clients globally. I like how it is extremely easy and fast to install and set up. Again, ActiveCampaign has a very responsive customer support team behind it, they respond quickly and efficiently once you contact them. It is a superb product for online marketing.
What do you dislike most about this product?
ActiveCampaign is a solid software for email marketing. Since i begun using it, i have never encountered any challenge so i have nothing to dislike about it.
What recommendations would you give to someone considering this product?
Yes,, ActiveCampaign is a great software for email marketing. I highly recommend it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
