What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Shubhanghi B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
Fantastic product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is one of the greatest marketing app as it combines the email marketing ,marketing and automation.combines the activity for better performance.
What is your favorite aspect of this product?
As it keeps on three segments which is easier
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Dealing in marketing area should use this
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ardila M.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2024
The Ideal Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only great as an email marketing solution but also offers helpful customer relations management features.
What is your favorite aspect of this product?
One thing I like about ActiveCampaign is that it is well equipped. It handles all manner of email marketing needs effortlessly. Despite the many features, using ActiveCampaign is easy.
What do you dislike most about this product?
Not a single problem with ActiveCampaign.
What recommendations would you give to someone considering this product?
I would recommend ActiveCampaign to prospective buyers because it meets needs.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
