What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Renate Stefania L.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Consistent communication with customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.
What is your favorite aspect of this product?
Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.
What do you dislike most about this product?
The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.
What recommendations would you give to someone considering this product?
I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Respectful
Vivian Francos ..
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
Its a fantastic way to create and control emails
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's so fast to obtain stats charts
What is your favorite aspect of this product?
Easy implementation and create newsletters
What do you dislike most about this product?
Price for basic plan
What recommendations would you give to someone considering this product?
price vs client invest for email campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Good product with bugs and limitations at a point
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Automations takes it beyond simple ESP tools like MailChimp, but still lags behind the likes of HubSpot and lacks the niched focus of a Klaviyo.
What is your favorite aspect of this product?
Automations are good and easy to setup.
What do you dislike most about this product?
Bugs. It has gotten better over the years, but there are still UX bugs that annoy and the odd error with scheduled emails.
What recommendations would you give to someone considering this product?
A great step up from simple ESPs/CRMs. The automations allow businesses to get a lot of uses close to HubSpot, at a cheaper price.
Pros
- Trustworthy
- Respectful
- Includes Product Enhancements
- Helps Innovate
Cons
- Commodity Features
