What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Zowie M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Powerful email marketing automation tool"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
the price, the program is much more expensive than other programs
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.
What recommendations would you give to someone considering this product?
If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Milijana C.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
The effective platform to promote smaller brands
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to better manage digital marketing and leverage big brands to promote our products and services. It has been an effective way to reach more prospects, grow our customer database and generate more revenue due to increased sales. The expense involved is not unreasonable, it's good, it's within our budget and the returns have been much more attractive. It has an incredibly flat learning curve, mastering this software is a quick task and the benefits obtained are very valuable for the organization, I would choose it a thousand times more, it is the best affiliate program.
What is your favorite aspect of this product?
I like the fact that it has an intuitive interface and is not at all intrusive to users; I also like the low complexity of its report pages and the powerful link building capabilities. In my organization we use it frequently to facilitate access to major affiliates and merchants who have large websites and large followings, which has opened doors for us to reach customers all over the world.
What do you dislike most about this product?
The only thing I dislike is that it doesn't let me withdraw an application when I want to, so if you never hear back from the advertiser, there is no way to withdraw that application in a reasonable amount of time.
What recommendations would you give to someone considering this product?
It is the best affiliate program out there, you have access to great brands and making advertising plans with them is a simple process. It will allow you to open doors to your brand and promote your products and services without too much effort, plus its cost is excellent, it is worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Denis S.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
"I have everything I need on ActiveCampaign."
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is very easy to use and has many features.
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. Whenever I've had a question or worry regarding their goods, they've always been quick to respond.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price isn't worth it, I'd like to see a more reasonable option, particularly for individuals who are just beginning to grow their email list.
What recommendations would you give to someone considering this product?
Get ActiveCampaign as your partner in email marketing because you're serious about not just earning sales through emails, but also building greater connections with your email subscriber.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
