What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Connir S.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2022
A is very active software for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I love the automation, they’ve been therefore useful in segmenting our subscribers and sending targeted info directly. I conjointly love however straightforward it had been to maneuver over to the platform – they handled moving all of my information and even created my templates at intervals the platform for me. This blows my previous service out of the water – I was ready to archive a lot of contacts that weren’t interacting with our emails therefore easily + now I even have a super-engaged list of subscribers to work with.
What is your favorite aspect of this product?
The factor I favor most regarding Active Campaign is the automation, simple to line up and configure, even intuitive since it was my 1st vote to use them. I like to recommend it to everybody for its speed and simple use. I’ve simply used it on an active campaign. Send follow-up emails with an easy click! Straightforward set up on the active campaign platform.
What do you dislike most about this product?
I want AC to have additional active integrations with alternative apps so I might further increase its power and potency without having to rely on Zapier or Make.
What recommendations would you give to someone considering this product?
As a small business owner, I want tools that make it efficient. The Chrome Extension will simply do that. I conjointly like that there are a lot of tools in Active Campaign that I can step into, like SMS and CRM once I’m ready to do so.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Siddiq K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Great product with Amazing customer support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Upgraded features and best pricing in the market
What is your favorite aspect of this product?
marketing automation
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Great product to go for
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joel O.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2022
Fantastic Email Management Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Activecampaign simply delivers in the area of autorespodinng, email funnel, segmention and a/b testing.
What is your favorite aspect of this product?
The segmention resources is awesome and easy to use.
What do you dislike most about this product?
The landing page and squeeze page builders are a bit complicated to understand.
What recommendations would you give to someone considering this product?
Activecampaign is an important tool for anyone that wants to keep tabs with customers and prospect.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Helps Innovate
