ActiveCampaign

What differentiates ActiveCampaign from other similar products?

I'm switching from a competing platform that employs a unique framework for implementing automation. Using reports is a simple way to keep track of my progress and avoid losing track of anything. The process of adding contacts and making new lists is quick and easy as well. However, AC's most prominent feature is undoubtedly its customer service staff.

What is your favorite aspect of this product?

What I like most is how simple it is to read reports and contact information. I also like how these programs make it simple to run campaigns and incorporate new features with only a click. Setting up new email campaigns and reusing already created layouts is a breeze. In my experience, ActiveCampaign is user-friendly. One-click and your follow-up emails are sent!

What do you dislike most about this product?

The learning curve is steep. It has taken a lot of time and effort, including consulting customer support and going through online tutorials to get everything set up correctly. There is no method for me to re-engage former participants if the automation fails. The automation settings are quite convoluted if I want to schedule an email series to be sent at a specified time.

What recommendations would you give to someone considering this product?

ActiveCampaign has met every one of my company's back-end requirements. They're a one-stop shop for everything my small company needs to send emails to customers. I've found that an Active Campaign is a fantastic tool for organizing my email marketing campaigns. The automation in Activecampagn's email follow-up feature is amazing.

What differentiates ActiveCampaign from other similar products?

ActiveCampaign emphasizes automation over a flashy UI. It has deep integrations (often via Zapier), simple workflow, and journey builders. The automation is easy to use and has many good features and a variety of ways to pay. My team and I have been working hard to grow our business, so we decided to build a website and keep a mailing list. It matches our website's colors and themes, and the user-friendly interface is fantastic. ActiveCampaign helps us communicate with clients, automate marketing, and make money. It's a unique entity due to many factors.

What is your favorite aspect of this product?

ActiveCampaign is an excellent solution with basic-to-medium features. It's easy to use and reasonably priced. In addition, the assistance is excellent. It's very user-friendly, which is a big plus in my book. Also, the team chats, Onboarding calls, and monthly follow-ups are great. Active Campaign has helped me scale my lead generation by systemizing my business outreach.

What do you dislike most about this product?

Integration is rigid and complex. There needs to be live call-in support that is very easy to access. Unpredictable and rapidly increasing prices are a common complaint. I miss tools to report on campaign activations or deal/contact status. Although Autopilot's visual campaign/automation builder is superior to Active Campaign's, the latter's support and features are well worth the cost. Apart from that, there is room for improvement in terms of reporting.

What recommendations would you give to someone considering this product?

ActiveCampaign is a good CRM for scaling your business. It includes a database, automation, CRM tools, email marketing, and client relationship management. It is beneficial to have a developer assist because they can modify the implementation; however, AC enterprise support can also help with this.