What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Olga O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Makes e-mail marketing easier!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.
What is your favorite aspect of this product?
I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.
What do you dislike most about this product?
Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.
What recommendations would you give to someone considering this product?
If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
German Jose F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
ActiveCampaign is the best digital platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a white-label local marketing platform aimed at agencies and marketers supporting physical franchises with online projections for local businesses, and their platform they describe as an end-to-end commerce platform designed for businesses in every thickening period.
What is your favorite aspect of this product?
Agile functions for their customers with multiple locations. A comprehensive establishment scaffold with the tools your team needs to work effectively. Create the plan that best fits the needs of your strategy and get all the assets that partners experience day in and day out.
What do you dislike most about this product?
Aligned with your company's vision, pdm will help you make the most of your membership by giving you access to exclusive promotions and workshops, though not always willing to to help you win in your market.
What recommendations would you give to someone considering this product?
Partnering with ActiveCampaign is more than just a SaaS subscription. The success of your business is your total success and commitment to helping it grow. A unique benefit of a partnership with ActiveCampaign is their dedicated partner development manager.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Alexander A.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
With activecampaign our marketing is a success
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We use this software to keep all our client marketing in an orderly fashion and in one control panel. We can keep track of the various communication channels and perform marketing through social media, email, website and text messages, so being close to our customers is very easy.
What is your favorite aspect of this product?
It allows us to perform customer segmentation for the launch of our campaigns, thus ensuring that the content of each campaign, is of interest to each customer. We can also track interactions on social networks and web pages, know the movements of users, the most visited sections and the number of clicks in each section.
What do you dislike most about this product?
Their mobile app doesn't have all the tools I would like, it would be great if they could add all the features of the web version, thus streamlining the work outside the office. Their templates for posts and marketing campaigns are not so modern and current anymore, I would like that in the next update they include more trendy templates.
What recommendations would you give to someone considering this product?
We use ActiveCampaign every day. We send our email newsletter to our customers. We also send a weekly newsletter and tracking our email open rates is very important for our business. In addition, we also use the split test option to send emails with better open rates. The automation part is very simple and we usually use it to automate many steps that used to be done manually.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Saves Time
