What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Acts with Integrity
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Segmentation
Contact Database
Dynamic Content
A/B Testing
Text Messaging
SPAM Compliance
Basic Reporting and Analytics
Content Authoring
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Ease of IT Administration
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.7
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.7
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Antonella M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
The Best Email Marketing Solutions
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only a great email marketing solution but also makes marketing automation easy. Comes with lot's of features and is multipurpose.
What is your favorite aspect of this product?
I like that it has amazing email marketing features and it's very capable. The software handles marketing automation really well.
What do you dislike most about this product?
Well, no serious malfunctioning to report.
What recommendations would you give to someone considering this product?
For smooth business email marketing and marketing automation, I'm recommending this product. It had worked without fail.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
