What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Sally S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Highest price/quality ratio available
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Everything has been fantastic thus far! Our primary motivation for choosing AC over competing email marketing software was access to its more sophisticated capabilities, which we are just now beginning to exploit.
What is your favorite aspect of this product?
Sending email campaigns is a breeze with AC's reliable layout. Price-wise, it's not too bad compared to similar platforms, and the automations provide a lot of potent hidden tools for dividing apart leads and connections. Landing page connections and integrations are two of its many strong points.
What do you dislike most about this product?
It's less user-friendly than, example, Mailchimp's email designer, but everything you need is there; it just takes more time to find what you're looking for, make sure everything works, etc., and alter some of the more basic email settings.
What recommendations would you give to someone considering this product?
ActiveCampaign is ideal for solo traders through to medium-sized enterprises who want control and oversight of all their email communications in one user-friendly platform. I love being able to design quick, effective email campaigns that I trust to go out on time as scheduled, with little to no technical expertise needed. The ability to track how each campaign performs gives me all the data I need to adapt my marketing strategy and test different approaches. It's the one tool in my business that I never question the value of. I have my entire client base at my fingertips.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hugh G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
ActiveCampaign is tops in the industry.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Amazing, right? Our primary motivation for choosing AC over competing email marketing software was access to its more sophisticated capabilities, which we are just now beginning to exploit.
What is your favorite aspect of this product?
I really appreciate how much is included in the active campaign for how little it costs. Competition is expensive and limited in scope. There weren't enough lessons when I bought it a year ago to address all my issues, and getting a response from tech support can take a few days.
What do you dislike most about this product?
One potential negative is that the user interface may seem complicated or intimidating to someone who is unfamiliar with automations or a customer relationship management system.
What recommendations would you give to someone considering this product?
Since ActiveCampaign's pipeline monitoring is compatible with our sales funnel, we can easily integrate video content into our email newsletters and promotions. Migrating from our previous CRM was a breeze, and mass editing of contacts has been a breeze as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
