What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Hulnalk S.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Sep 2024
Automated Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The personalized messaging to the customers
What is your favorite aspect of this product?
The included email marketing
What do you dislike most about this product?
The CRM part calls for extra navigation
What recommendations would you give to someone considering this product?
Helping tool to recommend
Pros
- Efficient Service
- Saves Time
- Fair
- Altruistic
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Good to have
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Can be easily used by small and medium-sized businesses, as it has features of good big tool.
What is your favorite aspect of this product?
Automation. It's nothing about automation in today's world.
What do you dislike most about this product?
can't be used for large size organization, may be time if they can optimise product for that.
What recommendations would you give to someone considering this product?
Need a comprehensive CRM and marketing automation platform for your initial stage business, you can opt this.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Shubhanghi B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
Fantastic product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is one of the greatest marketing app as it combines the email marketing ,marketing and automation.combines the activity for better performance.
What is your favorite aspect of this product?
As it keeps on three segments which is easier
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Dealing in marketing area should use this
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
