Target Market Positioning Tool

Author(s): Molly Woudenberg, Grace Ewles, Rachel Stewart

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Use this tool to analyze and compare internal pay data against market rates to inform target positioning:

  • Input organizational data and external compensation data to inform target market positioning (TMP) analysis.
  • Review the average TMP, including average compa-ratio and range penetration, and the distribution of roles leading, matching, and lagging the market.
  • Analyze TMP data for relevant employee segments.

Use this tool to inform target market positioning and define a compensation philosophy grounded in realistic, sustainable commitments.

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