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Redesign the Candidate Experience
Embrace design thinking to elevate the candidate journey and to build a competitive advantage for your organization.
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Contributors
- Adam Cooper, HR Director, Aon
- Amar Grewal, Global Practice Leader, Talent Acquisition, Hatch
- Alexandra Norris, Talent Specialist, HubDoc
- Camille Shrouder-Henry, Talent Acquisition & Candidate Experience Manager, Fleet Complete
- Dorothy Wolentarski, Strategic Talent Acquisition Projects Leader, Intact Insurance
- Elyse Mayer, Director of Marketing, SmashFly Technologies
- Lisa Chartier, Global Head of Employer Brand & Marketing, Philips
- Maura Dyer, Vice President, Talent Acquisition & Employment Brand, Rogers Communications
- Maureen Carroll, Senior Manager, Talent Attraction, Finastra
- Peter Cappelli, Professor of Management, University of Pennsylvania & Director of Center for Human Resources, The Wharton School
- Sara Cooper, Talent Director, Portfolio Companies, OMERS Ventures
- Sarah Mortimer, AVP HR, SuccessFactors Lead, Great-West Life
- Sondra Dryer, Global Head of Employer Brand & Experience, Alexander Mann Solutions
- Tiffanie Witherspoon, Learning & Development Associate, The George Washington University
- Tim Sackett, Chief Storyteller, Fistful of Talent HR Blog & President, HRU Technical Resources
- Tracey Wells, Talent Acquisition Manager, HubDoc
- William Maurer, Global Talent Sourcing Manager, General Motors
Your Challenge
- Candidate experience affects not only the employer brand but the consumer brand and overall organizational reputation as well.
- With more and more organizations recognizing the need to deliver a positive candidate experience, standing out amidst competitors and differentiating the candidate experience is a challenge.
- What HR and talent acquisition perceive as a positive candidate experience may differ from the lived experience of candidates.
Our Advice
Critical Insight
- Think about your candidates as consumers. Making the effort to truly understand their needs will attract great talent and build positive brand perceptions.
Impact and Result
- Design a candidate-centric talent acquisition process that addresses candidate feedback from both unsuccessful and successful candidates and is aligned with your EVP and employer brand.
1. Determine candidate experience goals
Map the organization’s current state for candidate experience and set high-level objectives and metrics.
2. Assess the candidate experience
3. Redesign the candidate experience
Create action, communications, and training plans to establish the redesigned candidate experience with hiring process stakeholders.
Guided Implementations
This guided implementation is a ten call advisory process.
Guided Implementation #1 - Determine candidate experience goals
Call #1 - Review the organization’s agile talent acquisition strategy
Call #2 - Determine target candidate segments
Call #3 - Review EVP and determine key candidate experience messaging
Call #4 - Set high-level objectives and metrics to measure organizational-level results
Guided Implementation #2 - Assess the candidate experience
Call #1 - Analyze quantitative and qualitative data
Call #2 - Analyze data collected from discovery interviews and empathy map findings and prepare for candidate journey mapping activity
Call #3 - Review results and prioritize lifecycle stage(s) to address
Call #4 - Identify success metrics for priority lifecycle stage(s)
Guided Implementation #3 - Redesign the candidate experience
Call #1 - Review and select recommendations from the Candidate Experience Best Practices Action Guide
Call #2 - Customize McLean & Company’s Candidate Experience Service Level Agreement Template
Book Your Workshop
Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Set Project Objectives and Analyze Data
The Purpose
- Assess the organization’s current state for candidate experience.
- Set baseline metrics for comparison with new initiatives.
- Establish goals to strengthen the candidate experience.
Key Benefits Achieved
- Gained understanding of where the organization is currently.
- Established where the organization would like to be and goals to achieve the new state.
Activities
Outputs
Map current candidate lifecycle
- Process map
Record and analyze quantitative data
- Candidate experience data gathered and analyzed
Record and analyze qualitative data
- Candidate experience data gathered and analyzed
Set organizational objectives and project goals
- Candidate Experience Project Charter
Set metrics to measure progress on high-level goals
- Candidate Experience Project Charter
Module 2: Empathize With Candidates and Create a Journey Map
The Purpose
- Apply design thinking methods to identify pain points in your candidate lifecycle.
- Assess the competition and analyze results.
- Empathize with candidates and their journey.
Key Benefits Achieved
- Segments with pain points have been identified.
- Competitor offering and differentiation has been analyzed.
- Candidate thoughts and feelings have been synthesized.
Activities
Outputs
Identify extreme users
- Extreme users identified
Conduct an immersive empathy session or go through the process as if you were a target candidate
Identify talent competitors
Analyze competitive landscape
- Known and unknown talent competitor’s candidate experience analyzed
Synthesize research findings and create empathy map
- Empathy map created
Journey map the candidate experience
- Journey map created
Module 3: Identify Improvement Areas and Improve the Candidate Journey
The Purpose
- Create a communications and action plan and set metrics to measure success.
- Set expectations with hiring managers and talent acquisition specialists through a service level agreement.
Key Benefits Achieved
- Action plan created
- Metrics set to track progress and assess improvement
- Service level agreement completed and expectations collaboratively set
Activities
Outputs
Assess each stage of the lifecycle
- Candidate experience lifecycle stages prioritized
Set success metrics for priority lifecycle stages
- Metrics to measure progress set
Select actions from Candidate Experience Best Practices Action Guide
- Candidate experience best practices selected
Brainstorm other potential (organization-specific) solutions
- Candidate Experience Assessment Tool
Set action timeline and assign accountabilities
- HR Action and Communication Plan Tool
Customize SLA guidelines
- SLA guidelines
