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Build an Employee Referral Program

A well-designed program will become one of your top sources of quality hires while also driving engagement, culture, and brand.

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Contributors

  • Levi Barbosa, Recruiting Operations & Talent Analytics Manager, WeWork
  • Eric Clemons, Senior Manager, Employment Brand Strategies, US Cellular
  • Chandler Cougill, Recruitment Strategy Consultant, Encompass Health
  • Carrie McEachern, Talent Acquisition Manager, Info-Tech Research Group
  • Matt Miller, Employee Referral Specialist, EmployUs
  • Lucy Norman, Senior Talent Acquisition Manager, Info-Tech Research Group
  • Georgiana State, Employee Referral Engagement Specialist, Oracle
  • Lauren Waters, Recruiter, Hubdoc

Your Challenge

  • Organizations often underestimate what it takes to build a successful program, suffering unintended consequences such as lack of diversity.
  • Many employees find current employee referral programs to be cumbersome and unclear, leading to a poor employee experience and lack of participation.

Our Advice

Critical Insight

Employee referral programs don't need to be complicated, but they do need to be planful. Design the program to encourage diversity, align to your culture and brand, and provide a great employee and candidate experience.

Impact and Result

  • Set program goals aligned to talent acquisition (TA) pain points and strategic talent goals to ensure you achieve the desired impact.
  • Align program design to your culture, employer brand, diversity & inclusion, and employee and candidate experience efforts.
  • Market, collect feedback, and iterate your program like a product.

Research & Tools

1. Set program goals

Identify talent acquisition pain points and strategic goals the program will address in order to set program goals, design criteria, and gain approvals.

2. Design the program

Align the program to culture and employer brand efforts and D&I goals, then set program eligibility and parameters and integrate into the talent acquisition process.

3. Market and iterate the program

Create a policy or guidelines for the program and develop a marketing and communications plan.

Guided Implementations

This guided implementation is a five call advisory process.

Guided Implementation #1 - Set program goals

Call #1 - Review the current of referrals in the organization, discuss TA data analysis and insights, and examine TA pain points and implications for referral program design.
Call #2 - Discuss strategic talent goals the referral program must drive, and set high-level program goals, metrics, and design criteria.

Guided Implementation #2 - Design the program

Call #1 - Discuss alignment to culture and employer brand efforts and set program eligibility parameters and rewards and recognition for referrers.
Call #2 - Review assignment of roles and integration of the employee referral process into the TA process.

Guided Implementation #3 - Market and iterate the program

Call #1 - Discuss the marketing and communications plan and review the process to evaluate and iterate the program.

Onsite Workshop

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Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Set Goals and Design the Program

The Purpose

  • Identify talent acquisition pain points and strategic talent goals the program will address.
  • Set program goals, metrics, and design criteria.
  • Align the program to culture and employer brand efforts, as well as D&I goals.
  • Set program eligibility and other parameters.
  • Determine program rewards and recognition.

Key Benefits Achieved

  • Identified talent acquisition pain points and strategic talent goals the program will address.
  • Set program goals, metrics, and design criteria.
  • Aligned the program to culture and employer brand efforts, as well as D&I goals.
  • Set program eligibility and other parameters.
  • Determined program rewards and recognition.

Activities

Outputs

1.1

Identify TA pain points that the employee referral program will address.

  • TA pain points identified
1.2

Identify strategic talent goals the program should drive.

  • Strategic talent goals identified
1.3

Determine program goals, metrics, and design criteria.

  • Program goals, metrics, and design criteria determined
1.4

Determine culture, EVP, employer brand, and D&I alignment.

  • Culture, EVP, employer brand, and D&I alignment determined
1.5

Determine eligibility for the referral program.

  • Eligibility for the referral program determined
1.6

Determine eligibility for the referral bonus.

  • Eligibility for the referral bonus determined

Module 2: Integrate and Market the Program

The Purpose

  • Integrate the referral program into the talent acquisition process.
  • Create a policy or guidelines for the program.
  • Develop a marketing and communications plan.

Key Benefits Achieved

  • Integrated the referral program into the talent acquisition process.
  • Created a policy or guidelines for the program.
  • Developed a marketing and communications plan.

Activities

Outputs

2.1

Define program rewards and recognition.

  • Program rewards and recognition defined
2.2

Integrate the employee referral process into the TA process.

  • Employee referral process integrated into TA process
2.3

Assign roles and responsibilities.

  • Roles and responsibilities assigned
2.4

Identify required resources.

  • Required resources identified
2.5

Develop a program marketing and communication action plan.

  • Program marketing and communication action plan developed

Search Code: 90130
Published: November 11, 2019
Last Revised: November 11, 2019